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BYD officially launched the SONG PRO DM-i in Mexico on August 21, further establishing its presence in the country’s new energy vehicle market. The event, attended by nearly 500 journalists and industry leaders, highlighted BYD’s innovative design and technology. This new launch, following the BYD SHARK, showcases the company’s commitment to technological advancement and sustainability in Mexico.
Key Highlights:
- Event Overview: Nearly 500 attendees, including journalists, influencers, and partners, witnessed the launch of the BYD SONG PRO DM-i in Mexico.
- Strategic Expansion: The SONG PRO DM-i follows the BYD SHARK, reinforcing BYD’s expanding lineup of new energy vehicles in Mexico.
- Leadership Remarks: Jorge Vallejo, General Director of BYD Mexico, emphasized the company’s dedication to innovation and localization within the Mexican market.
- Product Presentation: Ana Narro and Óscar Hernández highlighted the design, features, and technological innovations of the SONG PRO DM-i.
- Design and Features: The BYD SONG PRO DM-i features Dragon Face Aesthetics and a dynamic design, along with DM-i super hybrid technology for enhanced endurance and fuel efficiency.
- Performance: The vehicle boasts a combined range of up to 1,001 km, with a pure electric range of 71 km and fuel efficiency of 22.7 km/L, ideal for family travel.
- Interactive Experiences: The event featured hands-on activities such as a VTOL discharge function demonstration, mobile karaoke, and a camping-themed showcase.
- Commitment to Sustainability: Ray Zou, Country Manager of BYD Mexico, underscored BYD’s focus on green innovation and sustainable transportation solutions for Mexico.
BYD continues to strengthen its foothold in Mexico with 26 showrooms, showcasing its dedication to technological innovation and sustainable transportation. The company’s goal is to drive the advancement of green transportation and improve customer experience, aligning with Mexico’s growing interest in clean energy solutions.
About BYD
Founded in 1995, BYD is a Fortune Global 500 company known for its technological innovations in energy, automobiles, and sustainability, with a global footprint in over 80 countries.
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