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The Martorell plant has introduced significant innovations with the production of the new CUPRA Formentor. Featuring a unique Matrix LED design and exclusive colors, the Formentor highlights CUPRA’s commitment to design and quality. The production process, detailed in a 40-second video, showcases advanced technologies and a meticulous approach to manufacturing, set to begin distribution in the third quarter of 2024.
Key Highlights:
- New Matrix LED three-triangle eye signature
- Exclusive colors: Century Bronze Matt and Enceladus Grey Matt
- Over 347,000 units sold since 2020
- Innovative tools: deep learning, digitalized systems
- Prüfer Digital: artificial vision system with over 60 control points
- Smart Plug system: remote production of electronic control units
- New KTL Oven: 100% electric, 42% smaller, 25% energy reduction
- 3-billion-euro investment for plant transformation
The CUPRA Formentor’s success involves more than 4,000 employees, with a new car rolling off the line every 69 seconds. The production process employs advanced technologies, such as deep learning and digitalized systems, to ensure the highest quality. One notable innovation is the Prüfer Digital system, an automatic station using artificial vision to control various parts of the vehicle with over 60 simultaneous checkpoints.
Additionally, the Smart Plug system is used for the assembly of more than 90 electronic control units, enabling remote production and the activation of control units for up to 45 cars at a time. The most significant innovation is the new KTL Oven, the first 100% electric transversal oven in the Volkswagen Group, which reduces energy consumption by up to 25% and occupies 42% less space than a conventional oven.
The Martorell facility is the third largest Volkswagen Group plant in Europe by volume. Markus Haupt, CUPRA’s Vice-President for Production and Logistics, states, “We’re working to transform and enhance the factory, integrating the most advanced technologies in its manufacturing and structural processes.” The 3-billion-euro investment aims to make production more agile, sustainable, and profitable as the plant transitions towards electrification.
CUPRA is a brand that combines emotion, electrification, and performance, inspiring the world from Barcelona. Since its launch in 2018, CUPRA has grown rapidly, with a global network of specialized sales points and a record of more than 230,000 vehicle deliveries in 2023. Each new model, such as the CUPRA Ateca, CUPRA Leon, CUPRA Formentor, and CUPRA Born, has defined the brand’s character and design philosophy.
As a partner of FC Barcelona and the World Padel Tour, and a participant in the Formula E racing competition, CUPRA continues to push boundaries. The CUPRA Tribe, comprising ambassadors like film director J.A. Bayona and Olympic gold medalists Adam Peaty and Saul Craviotto, embodies the brand’s spirit and drive for change.
For more information, visit CUPRA’s official website.
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