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Electric Era has unveiled RetailEdge™, a next-generation EV fast charging platform designed specifically to extend the retail experience and create new revenue streams for businesses. The new system, which was introduced at the National Association of Convenience Stores (NACS) Show, combines a modern design with intelligent features to improve the charging process for both drivers and retailers.
Key Highlights
- Retail-Focused Platform: RetailEdge is engineered to integrate with existing retail systems, offering opportunities for loyalty programs, merchandising, and sales directly from the charging kiosk.
- Intelligent Features: The platform incorporates HaloAI™, an artificial intelligence system designed to act as a digital attendant, providing real-time assistance and personalized promotions.
- High Performance: RetailEdge provides 400kW fast charging, capable of adding over 10 miles of range per minute, and is built on patented battery-backed technology that increases reliability and lowers operating costs.
- Modern Design: The sleek, compact kiosk features a 27-inch touchscreen and is designed to be a prominent, modern addition to a retail storefront.
Smarter Charging with Experiences and AI
The RetailEdge platform introduces two key innovations aimed at helping retailers enhance their omnichannel strategies. RetailEdge Experiences utilizes the charger’s touchscreen to allow businesses to configure loyalty program signups, validate memberships, and run media campaigns. It can also link with point-of-sale systems to conduct transactions.
Integral to the platform is HaloAI™, an AI purpose-built for retail charging. Embedded in every station, HaloAI uses charger, vehicle, and session data to provide multilingual support and resolve issues for drivers. When combined with RetailEdge Experiences, the AI can deliver personalized product recommendations and promotions, acting as an extension of the retail environment. According to founder and CEO Quincy Lee, the future of DC fast charging lies in “transforming the charger into a fully monetized, omnichannel marketing solution.”
Performance and Reliability Standards
Electric Era has established a reputation for reliable and efficient DC fast chargers, achieving feats that include 54-day installations and 99.8% per-port uptime. Its patented battery-backed technology is designed to reduce operating costs by as much as 70% and often eliminates the need for significant utility upgrades.
RetailEdge builds on this foundation with deeply integrated hardware and software. This integration enables predictive alerting, self-healing automations, and over-the-air updates to maintain exceptional uptime. The system’s real-time telemetry allows HaloAI to guide drivers through the charging process and provide immediate, intelligent troubleshooting if needed.
A Modern Kiosk Designed for Retail
The design of the RetailEdge kiosk is a significant departure from older, utilitarian chargers. The thin, compact unit features a large, all-weather touchscreen, two-way audio, and intuitive tap-to-pay functionality. It is engineered to be a centerpiece that retailers can proudly display at the front of their stores. The design aims to attract EV customers and enable businesses to extend revenue opportunities directly into the parking lot. “We designed RetailEdge to be an artistic expression of the future,” Lee noted.
Engineering for Maximum Uptime
The company’s engineering team, which includes former SpaceX and Blue Origin professionals, applied first principles to design the DC fast charging system. To meet high demand and ensure quality control, Electric Era has moved the production of key systems in-house. Furthermore, the company is adding optional Starlink-based connectivity to improve communications and remotely address potential faults before they affect customers, reinforcing its commitment to utility-grade dependability.
The Next Generation of EV Charging
As the EV charging industry matures, the focus is shifting from basic functionality to reliability, customer engagement, and return on investment. Electric Era was founded on a retail-first approach to building out the public charging infrastructure. The launch of RetailEdge is positioned as a market-driven solution that integrates with retail operations to engage customers and generate new revenue, addressing a key barrier to wider EV adoption.
About Electric Era
With a vision to accelerate the world into the electric era of zero-emissions transportation through rapid innovations and market disruption, Electric Era is the only full-service EV charging solutions provider focused on the rapid deployment of highly reliable Level-3 DCFC systems at retail locations to grow and extend their retail space. Electric Era’s patented battery-backed charging architecture and bespoke, private-label charging solutions deliver industry-leading power and reliability in a package that dramatically reduces installation time and energy costs.
Learn more at electricera.tech.
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