What’s Happening
Ford has unveiled the all-new E‑Tourneo Courier in Copenhagen, Denmark, as part of their “Bring On Tomorrow Live” event. The event underscores Ford’s commitment to a bold, electrified future. The E-Tourneo Courier, designed with adventure in mind, is a five-seat multi-activity vehicle featuring a distinctive SUV-inspired design, compact city-friendly dimensions, and plenty of space for passengers and their belongings.
Why It Matters
Ford’s new offering signals a significant step in the company’s strategic shift towards electric vehicles. According to Martin Sander, general manager of Ford Model e, Europe, the E-Tourneo Courier represents Ford’s future in Europe – electric, fun, and driven by a desire for adventure. The company plans to offer ten all-electric vehicles in Europe by 2024, aiming for zero emissions in all vehicle sales in the region by 2035. This initiative is part of Ford’s global push, backed by a $50 billion investment, to scale EV production and sell more than 2 million all-electric vehicles by 2026.
Key Points
The E-Tourneo Courier, set to arrive in 2024, follows the EcoBoost petrol‑engined Tourneo Courier, which will start accepting orders this summer and begin deliveries by the end of 2023. The electric multi-activity vehicle is designed to comfortably carry five adults and their luggage, boasting more boot space than the outgoing Tourneo Courier. It also features a digital “digiboard” instrument panel, wireless Android Auto and Apple CarPlay integration, and convenient over-the-air updates.
The vehicle is powered by a 100kW (136PS) e‑motor and offers a range of driver assistance systems. Charging options include both 11kW AC and 100kW DC, with Ford offering an end-to-end home charging solution. The E-Tourneo Courier will be produced in Craiova, Romania, from the second half of 2024.
Bottom Line
Ford’s unveiling of the E-Tourneo Courier highlights the company’s commitment to becoming a leader in the electric vehicle market. The compact, city-friendly design and advanced digital features of the new model align with consumer trends, while the company’s aggressive plan for electric vehicle offerings in Europe signifies a strong commitment to sustainability. This move positions Ford as a major player in the global transition towards electric mobility, promising exciting developments in the years to come.
