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Geely Auto has officially marked its entrance into the Greek automotive market with the launch of its next-generation, all-electric SUV, the Geely EX5. The grand launch event took place in Athens on June 24, 2025, signaling a new era of electric mobility options for Greek consumers.
Key Highlights
- Market Entry: Geely Auto officially entered the Greek market on June 24, 2025, with a launch event in Athens.
- Debut Model: The company’s first vehicle introduced in Greece is the pure electric SUV, the Geely EX5.
- Strategic Partnership: Geely has established a deep collaboration with GEO Mobility Hellas, a subsidiary of Union Group, to handle the importation and distribution of its vehicles in the country.
- Government Alignment: The launch coincides with the Greek government’s focus on promoting a green and sustainable mobility system, supported by upcoming subsidies for new energy vehicles (NEVs).
A Strategic Collaboration for a New Market
To ensure a successful rollout in Greece, Geely Auto has partnered with the established local distributor GEO Mobility Hellas. This strategic alliance leverages the expertise of GEO Mobility Hellas, a part of the esteemed Union Group, to manage the import and distribution network for Geely vehicles throughout the nation. This collaboration is fundamental to building a strong brand presence and delivering high-quality service to Greek customers from the outset.
The timing of Geely’s entry is particularly strategic, as it aligns perfectly with national policy. The Greek government is actively encouraging the shift to green transportation and is preparing to introduce a second round of subsidies for NEVs. These incentives are expected to include significant benefits for consumers, such as exemptions from registration tax and other financial advantages for both retail purchases and leasing agreements, making electric vehicles like the EX5 a more attractive option.
Leading the Charge with the EX5 and Beyond
The Geely EX5 is the first of several new energy vehicles the company plans to introduce to the region. This launch establishes Geely’s commitment to propelling local electrified mobility and supporting Greece’s environmental goals. By introducing advanced and accessible electric models, Geely aims to play a significant role in the evolution of the Greek automotive landscape.
The expansion into Greece is a key milestone in Geely’s broader European strategy. With this latest market entry, Geely has now established a business presence in more than 15 European countries. This continued growth underscores the company’s global ambition and its dedication to making advanced and sustainable vehicle technology available to a wider international audience, with further market expansions planned for the future.
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