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Genesis Motor Europe has reaffirmed its commitment to electrification with plans to become a fully electrified brand by 2025. The premium automaker, which entered the European market in 2021, will expand its electrified portfolio with updated models and an emphasis on hybrid and high-performance electric vehicles. This strategic move highlights the brand’s ambition to lead the premium electric vehicle market in Europe while exploring new market segments and delivering cutting-edge innovation.
Key Highlights:
- All-Electric Lineup in 2025:
- Electrified G80: Updated D-segment sedan with enhanced range and extended wheelbase, available Q2 2025.
- Electrified GV70: Refreshed C-segment SUV featuring a mid-cycle facelift and improved range, launching mid-2025.
- GV60: Built on a dedicated EV platform, redesigned with new bumpers, headlights, and wheels.
- Future Additions:
- Introduction of GV60 Magma, a high-performance EV showcasing the dynamic potential of Genesis’ electrification.
- Hybrid technology to complement the fully electric lineup in the future.
- Transition Strategy: Current petrol and diesel-powered models, including the G70 and GV80, will continue to be sold until stock is depleted, after which Genesis will exclusively focus on electrified offerings.
- Motorsports Ambition: Genesis is entering endurance racing with the GMR-001 Hypercar, designed for the LMDh program, leveraging motorsports to develop advanced technologies for future vehicles.
Expanding Market Presence
Genesis will broaden its market reach beyond the UK, Germany, and Switzerland, with a portfolio tailored to European customers. Jonny Miller, Brand Director of Genesis Motor UK, stated, “Our transition to an electric range, joined by future hybrid models, is the right direction for responding to customer and market feedback.”
Commitment to Sustainability
As part of its long-term vision, Genesis aims to achieve carbon net zero by 2035 while maintaining its core values of luxury and innovation. With the introduction of electrified and hybrid models, along with its entry into endurance racing, the brand is poised to redefine premium mobility in Europe.
For further information, visit www.genesis.com.
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