GM’s human-centered, online experience creates a space for real conversations about EVs
DETROIT — As part of its mission to make electric vehicle ownership accessible to all, General Motors today launched EV Live, an immersive, virtual experience that allows participants to interact one-on-one with EV specialists and learn everything about electric vehicles — for free.
EV Live is a new element of GM’s holistic approach to EVs, which includes:
- Electric vehicles built on the next-generation Ultium Platform
- Accessible charging infrastructure through the Ultium Charge 360 network
- And now, educational platforms to accelerate EV adoption
EV Live allows anyone to connect with an EV specialist from any internet-connected mobile or desktop device. These EV specialists will answer EV-related questions in real-time and give virtual tours of the EV Live studio, which houses real EVs and dynamic displays of home charging, public charging, battery technology, sustainability, commercial applications, EV apps, and more. EV specialists can also guide participants through the home charging installation process and refer them to certified installers.
“Addressing common misconceptions about EVs will accelerate widespread EV adoption. We saw a need for accessible, credible, and engaging sources of information to empower consumers to adopt EVs and appreciate their many benefits,” said Hoss Hassani, GM vice president of EV Ecosystem. “With EV Live, we’re making it easier to learn about the EV experience. Whether you’re curious or skeptical, an experienced owner or brand new to EVs, the experts at EV Live are here to help.”
EV Live will also help prepare GM dealers, employees, fleet and commercial customers, utilities, and third-party collaborators for the all-electric future.
The EV Live Experience
From the EV Live website, anyone can schedule a free, live tour with an EV specialist, or start an on-demand live tour, pending availability. Live tours will initially be offered in a one-on-one format, while group tours will become available later this year. The site will also offer prerecorded sessions in the future.
During live tours, an EV specialist will answer questions directly from participants through voice or text chat, making each session a fully customized experience. The EV specialists have two-way audio equipment and one-way live video. Participants can hear and see the EV specialist, while the EV specialist can hear, but not see, the participant.
EV specialists are available to connect:
- Monday – Thursday, 9 a.m. – midnight ET
- Friday, 9 a.m. – 9 p.m. ET
- Saturday – Sunday, 11 a.m. – 7 p.m. ET
“EV Live lets us meet people where they are and have a real conversation about electrification,” said Hassani. “We’re selling the EV experience, rather than specific EVs.”
GM’s EV Ecosystem
EV Live is the latest element of GM’s broader effort to accelerate EV adoption and expand its EV ecosystem. In addition to its educational efforts, the company is bringing a broad portfolio of commercial and consumer EVs to market, including the BrightDrop Zevo 600 and Zevo 400 electric delivery vans, Cadillac LYRIQ, Cadillac CELESTIQ, GMC HUMMER EV Pickup, and SUV, GMC Sierra EV, Chevrolet Silverado EV, Chevrolet Blazer EV, and Chevrolet Equinox EV. GM also offers the Chevrolet Bolt EUV and Bolt EV, two of the most affordable EVs in the U.S.
GM is also investing $750 million in charging infrastructure through its Ultium Charge 360 ecosystem. The company is collaborating with Pilot Company on a national DC fast-charging network and working with EVgo to install 3,250 additional fast chargers throughout U.S. cities by 2025. These efforts are complemented by GM’s Dealer Community Charging Program, which is expected to add up to 40,000 Level 2 chargers in local communities across the U.S. and Canada.
“GM wants to be the company that puts everyone in an EV, and we understand that vehicles are only part of the equation. We also need accessible and frictionless EV infrastructure and compelling education to make our all-electric future a reality,” said Hassani. “With EV Live, we’re giving everyone the opportunity to confidently navigate the world of EVs.”
