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Hyundai has unveiled an innovative marketing campaign for its latest vehicle, the IONIQ 9, a three-row electric SUV crafted to enhance family mobility and integrate seamlessly into a digital lifestyle. Named “Space to Connect,” this campaign underscores the SUV’s spacious interior, cutting-edge technology, and adaptability to modern family needs, positioning it as a hub for connection and comfort.
Key Highlights:
- Hyundai’s “Space to Connect” campaign promotes the IONIQ 9’s exceptional interior design and features.
- The IONIQ 9 offers a three-row layout with advanced tech and versatility for family life.
- It includes a 30-second ad, “Hello, Space,” and a companion spot, “Inner Space.”
- Ads will appear on national TV, digital platforms, audio channels, and social media.
- Built in Georgia, the IONIQ 9 qualifies for a $7,500 federal tax credit.
The “Space to Connect” campaign emphasizes the IONIQ 9’s ability to seat up to seven passengers comfortably, thanks to its class-leading interior space. This makes it perfect for family adventures, remote work, or quiet relaxation. Hyundai aims to show how this electric SUV fosters meaningful connections among its occupants, blending innovation with practicality.
The campaign’s centerpiece is a 30-second ad, “Hello, Space,” which illustrates the vehicle’s role in uniting people. A secondary ad, “Inner Space,” delves into the SUV’s advanced interior technology and impressive range. These ads were crafted with a unique “day for night” filming technique, featuring Mars-like visuals and floating objects to create a futuristic, memorable aesthetic.
Hyundai is rolling out the campaign across major platforms, including TV spots during the NBA and NHL Playoffs. Digital streams will run on Hulu, Amazon, and Netflix, with audio ads on iHeart, Spotify, SiriusXM, and Pandora. Social media will further amplify its reach.
Assembled at the Hyundai Motor Group Metaplant America in Georgia, the IONIQ 9 boasts over 300 miles of electric range and starts at $60,555, including destination. It’s a premium choice for families seeking style, safety, and sustainability.
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