What’s Happening: Hyundai Motor America has revealed its IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show to celebrate Disney’s 100th anniversary. This special edition vehicle features unique Disney-inspired design elements and entertainment options. The collaboration marks the first time Disney has allowed its design studio to work with an automaker on a vehicle.
Why It Matters: The IONIQ 5 Disney100 Platinum Concept represents a creative milestone in the longstanding partnership between Hyundai and Disney, which extends across advertising, merchandising, and experiential marketing. This collaboration also showcases Hyundai’s commitment to delivering delightful and unique experiences for its customers and Disney fans alike.
- The concept car features a Gravity Gold Matte exterior color, Disney-inspired wheel styles, Disney100 badging, logo embossments, and lamp screens with Disney sparkle animations.
- The interior includes a Disney-themed intro on the screen upon turning the car on, featuring iconic Disney music and pixie dust, as well as a synchronized light show with changing modes.
- Hyundai is the exclusive North American automotive sponsor for Disney100, a celebration of Disney’s timeless stories and unforgettable characters.
Bottom Line: The Hyundai IONIQ 5 Disney100 Platinum Concept is a testament to the strong collaboration between Hyundai and Disney, highlighting their mutual commitment to innovation and creating magical experiences for customers. The limited production concept car is expected to receive more details later this year, offering an unforgettable experience for Disney fans and electric vehicle enthusiasts alike.