The Los Angeles Auto Show, scheduled for November 17-26, unveils the Electric Avenue Test Track. This immersive feature will enable attendees to directly experience and compare electric vehicles (EVs) from a myriad of leading automotive brands. Housed within a sprawling 1 million sqft venue, the 116th iteration of this prestigious auto event will let enthusiasts test drive top-tier models through street circuits and specialized indoor tracks.
Why It Matters
Amid surging interest in electric and gas vehicles, this move by the LA Auto Show plays a pivotal role in California’s shifting automotive market. Attendees are granted a unique, no-pressure setting to evaluate vehicle options and gather firsthand insights on performance, convenience, and features.
Key Points
- Electric Avenue Details: The centerpiece is a zero-emission vehicle test track encircling the South Hall of the LA Convention Center, approximately a mile in length.
- Noteworthy Sponsorships: This initiative boasts sponsorships from LADWP and Volta, featuring a fleet maintained by dedicated Volta charging stations.
- Diverse Vehicle Offerings: Participating brands include Cadillac, Chevrolet, Ford, Kia, Lucid, Polestar, Porsche, and Volvo. Additionally, Verge Motorcycles premieres its two-wheeled electric sensation for eligible riders.
- Manufacturers Going Above and Beyond: Brands like Ford, Jeep, Hyundai, Nissan, and Volkswagen have set up indoor tracks within their main hall displays. Ford even offers a multisensory journey starting indoors and transitioning outside.
Bottom Line
California remains at the forefront of the global shift towards EVs. The LA Auto Show is capitalizing on this momentum, ensuring that visitors are exposed to the latest innovations, technology, and experiences in the EV market. The introduction of features like the Electrification Discovery Center further emphasizes the show’s commitment to EV education. The center, in collaboration with the Hispanic Motor Press Guild, seeks to simplify the EV ownership journey. Additionally, author Matt DeLorenzo will host sessions on affordable EV ownership. The event signifies how electrification is not merely a passing trend but is genuinely redefining the automobile industry.
Tickets for the LA Auto Show are available exclusively online, and special offers accompany purchases for certain dates.
