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Lamborghini has marked a significant milestone with the unveiling of the Urus SE, the brand’s first plug-in hybrid version of its Super SUV. Presented at the Volkswagen Group Media Night, the debut precedes its public appearance scheduled for Auto China Beijing 2024. The Urus SE integrates a dynamic new design, enhanced aerodynamics, cutting-edge technology, and a powerful 800 CV hybrid powertrain, promising to elevate efficiency, emissions, performance, and driving enjoyment. This innovative model stands out with its dual-engine system, ensuring robust power and torque while boasting an 80% reduction in emissions.
Key Highlights:
- First Plug-in Hybrid Super SUV by Lamborghini, featuring a twin-turbo 4.0 V8 and an electric powertrain.
- Unprecedented power output of 800 CV, enabling a sprint from 0 to 100 km/h in just 3.4 seconds.
- Extended electric range of over 60 km in EV mode.
- Advanced aerodynamic design including a new hood and optimized airflows for better cooling and performance.
- Enhanced driving dynamics with electric torque vectoring and an electronic rear differential.
- Luxurious and customizable interior, with a range of over 100 bodywork colors and 47 interior color combinations available.
Lamborghini Chairman & CEO Stephan Winkelmann reflected on the Urus’s impact, stating, “With the Urus we changed the paradigms of the SUV world, ushering in a new segment.” He emphasized that the Urus SE aligns with Lamborghini’s commitment to electrification and decarbonization.
Design and Aerodynamics: The Urus SE showcases a refined design that echoes the aggressive yet luxurious ethos of Lamborghini. The front of the SUV features a new floating-design hood and redesigned bumper and grille that enhance its sporty appeal. The vehicle also sports updated headlight clusters with matrix LED technology, providing a fresh visual signature. The rear design integrates a new diffuser and spoiler, improving downforce and vehicle stability at high speeds.
Performance and Technology: The SUV’s performance is significantly enhanced by the synergistic work of its V8 engine and electric motor, producing a combined torque of 950 Nm. Technological advancements include a new centrally-located longitudinal electric torque vectoring system and a 25.9-kWh lithium-ion battery, crucial for the Urus SE‘s performance. The vehicle also features a state-of-the-art infotainment system with a 12.3-inch touchscreen, providing vital telemetry and driving assistance data.
Interior and Customization: The interior of the Urus SE continues to embody Lamborghini’s ‘feel like a pilot’ philosophy, with updated dashboard designs and advanced HMI systems. Customization options are extensive, from wheel designs to the Ad Personam program, allowing owners to tailor their SUVs to personal tastes.
Bottom line, the Lamborghini Urus SE sets a new standard for luxury hybrids, merging exceptional performance with environmental consideration. It remains a testament to Lamborghini’s pioneering spirit in redefining the Super SUV market.
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