Lucid Group, an American manufacturer of luxury electric vehicles, has announced the opening of its new, permanent studio in Zurich, Switzerland. The new location on Löwenstrasse 56 signifies the brand’s eighth sales center in Europe and reinforces its commitment to the Swiss market by providing an immersive customer experience.
Key Highlights
- New Permanent Location: Lucid has opened a permanent studio at Löwenstrasse 56 in Zurich, its second in Switzerland.
- European Expansion: The Zurich studio marks Lucid’s eighth retail location in Europe.
- Lucid Gravity Debut: The new studio will showcase the recently unveiled Lucid Gravity, an all-electric premium SUV with space for seven adults.
- Advanced EV Lineup: Customers can experience the full Lucid Air model range, including the high-performance Lucid Air Sapphire.
Permanent Zurich Presence
Lucid has established a permanent retail space in the heart of Zurich, moving from previous temporary locations. The new studio allows prospective customers to experience the Lucid model lineup firsthand. Visitors can explore the company’s design philosophy and the advanced technology developed in Silicon Valley. This move underscores the importance of the Swiss market for the California-based EV manufacturer.
Showcasing the Lucid Gravity SUV
The Zurich studio opening serves as the Swiss introduction for the new Lucid Gravity, a premium all-electric SUV. The vehicle is designed to combine the utility of a seven-seater with sports car-level performance and significant efficiency.
The Lucid Gravity is initially available in the Grand Touring trim, which produces 617 kW (839 PS) and accelerates from 0 to 100 km/h in 3.6 seconds. Equipped with a 123 kWh battery, it offers a WLTP-estimated range of up to 748 kilometers. A Gravity Touring trim will become available for order at a later time.
Lucid’s Advanced EV Lineup
Alongside the new Gravity, the studio features the complete Lucid Air model range, which is known for its performance, design, and efficiency. The lineup includes the Lucid Air Pure, with energy consumption as low as 11.8 kWh/100 km, and the Lucid Air Grand Touring, which offers a WLTP range of up to 960 kilometers. The pinnacle of the range, the Lucid Air Sapphire, delivers up to 1,251 PS, placing it among the most powerful and advanced electric vehicles available.
For more information on Lucid’s vehicles, visit the official Lucid Switzerland website.
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