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Mazda Corporation is steering toward an electrified future with a strategic roadmap unveiled at a Multi-Solution Briefing Session in Tokyo. President and CEO Masahiro Moro introduced a three-pronged approach—Lean Asset Strategy, Multi-Solution Strategy, and Monozukuri Innovation 2.0—to navigate the electrification era by 2030. These plans focus on cost efficiency, versatile powertrains, and cutting-edge manufacturing, ensuring Mazda delivers innovative, enjoyable vehicles to customers worldwide while adapting to industry shifts.
Key Highlights
- Lean Asset Strategy: Mazda trims its planned 2 trillion-yen investment to 1.5 trillion yen through partnerships with companies like Toyota and Changan Automobile, optimizing resources for batteries and hybrid systems.
- Multi-Solution Strategy: The company pledges to offer diverse powertrains—internal combustion, hybrids, and battery EVs—customized to meet varied customer needs and driving conditions globally.
- Monozukuri Innovation 2.0: Mazda boosts production flexibility and efficiency, merging electrification technologies with model-based development to streamline operations across its supply chain.
Mazda’s innovations drive this vision forward. The SKYACTIV-Z engine, set to debut in the 2027 Mazda CX-5, meets stringent Euro 7 emissions standards while enhancing fuel economy and driving performance. Paired with an in-house hybrid system, it streamlines engine designs for greater efficiency. Meanwhile, Mazda’s battery EV platform, launching in 2027, provides flexibility for diverse models and battery types, developed in collaboration with Panasonic Energy Corporation. Following the Mazda6e, a new SUV EV will roll out between 2025 and 2027, aligning with Mazda’s electrification timeline.
Production technology also gets a significant upgrade. Mazda’s enhanced mixed-flow production line, powered by Monozukuri Innovation 2.0, reduces initial investment by 85% and preparation time by 80% compared to new plant construction. Utilizing AGVs and Factory OTA technology, Mazda improves adaptability and cuts supply chain inventory, responding nimbly to market changes.
President Moro underscored Mazda’s commitment: “As the automotive industry is going through a once-in-a-century seismic shift, Mazda keeps on evolving by updating our ‘joy of driving’ for the next generation of vehicles.” This fusion of efficiency and innovation positions Mazda to excel in a dynamic market, delivering sustainable, driver-centric solutions through 2030.
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