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Mercedes-Benz CEO Ola Källenius has provided a detailed preview of the highly anticipated next-generation CLA, showcasing its advanced technology and design during a first drive at the Mercedes-Benz test facility in Immendingen, Germany. The new CLA, set to debut in 2025, represents a significant leap forward, emphasizing efficiency, range, and charging capabilities. With options for an electric drivetrain and a hybrid electrified combustion engine, the new CLA is set to redefine its segment at Mercedes-Benz.
Key Highlights:
- Next-generation CLA to debut in 2025 with a focus on range, efficiency, and charging speed.
- The electric version of the CLA incorporates technology from the EQXX concept, providing a blend of performance and efficiency.
- A hybrid version will also be available, featuring a newly developed 48V technology combined with an electrified transmission.
- The new MB.OS operating system will debut in the CLA, featuring the AI-powered MBUX Virtual Assistant for intuitive interaction.
- The CLA retains design elements from the Concept CLA Class, emphasizing sportiness and modern aesthetics.
The upcoming CLA model is the first of an entirely new family of vehicles at Mercedes-Benz, marking the start of a new chapter for the brand’s segment. The CLA will offer a choice between an advanced electric drivetrain and a high-tech hybrid electrified combustion engine, providing consumers with flexibility tailored to their preferences. Although still in a camouflaged prototype phase, Mercedes-Benz has unveiled the distinctive headlight design, which draws inspiration from the Concept CLA Class.
In the video preview, Ola Källenius states, “With the CLA, we are ushering in a new era at Mercedes-Benz. We will substantially elevate every aspect of what our customers can expect from a Mercedes in this segment. The modular platform allows for maximum flexibility: We can offer the CLA in both a state-of-the-art electric drivetrain version and a hybrid electrified combustion engine version. And our operating system, MB.OS, will make it the most intelligent car we’ve ever built.”
Drivetrain Innovations
The electric version of the CLA is built on technology derived from the EQXX concept, integrating it into series production to achieve high performance and efficiency. This next-generation electric drivetrain includes a two-speed transmission, offering an ideal balance between sporty driving and energy efficiency. Additionally, the CLA will be available with a newly developed high-tech hybrid combustion engine. This engine, part of the MMA vehicle family, uses 48V technology paired with an electrified transmission, promising an enjoyable and efficient driving experience.
New MB.OS and MBUX Virtual Assistant
The CLA will be the first vehicle to feature Mercedes-Benz’s new Operating System (MB.OS), which introduces the next iteration of the AI-powered MBUX Virtual Assistant. This cutting-edge technology aims to enhance the car-owner experience through natural and intuitive interaction, proactively assisting the driver in real-time. With its modern design and smart capabilities, MB.OS and MBUX represent a significant evolution in automotive AI technology.
Design Features
Incorporating elements from the Concept CLA Class, the upcoming CLA will blend a sporty look with contemporary styling. The distinctive headlights, revealed for the first time in the video, help shape the vehicle’s aesthetic focus on sportiness and modern elegance.
The new CLA’s unveiling highlights Mercedes-Benz’s commitment to innovation, combining cutting-edge drivetrain technology with user-centric features like the AI-powered MBUX Virtual Assistant. As it approaches its 2025 debut, the CLA represents the next step forward for Mercedes-Benz in creating efficient, intelligent, and stylish vehicles.
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