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NEXEN TIRE, a global leader in tire manufacturing, has introduced the N’FERA Supreme EV ROOT, a high-performance tire designed to deliver exceptional results for both electric vehicles (EVs) and internal combustion engine (ICE) vehicles. Launched in Seoul, South Korea, this innovative tire builds on the success of the N’FERA Supreme model, offering advanced features to meet the demands of modern mobility. With its High Load (HL) rating, optimized contact patch, and cutting-edge technologies, the tire ensures superior performance, efficiency, and comfort across diverse driving conditions.
Key Highlights
- Universal Fit for EVs and ICE Vehicles: The N’FERA Supreme EV ROOT is engineered to perform optimally for both electric and traditional vehicles.
- Enhanced Performance Metrics: Testing on the Kia EV6 showed 13% improvement in wet and dry handling and comfort, with 20% reduced rolling resistance.
- EV ROOT Designation: Introduced in 2025, this mark signifies products meeting stringent performance standards for all vehicle types.
- Advanced Technology Integration: Features AI-powered performance prediction and Korea’s first VR-based driving simulator for optimized tire design.
- Initial Market Availability: Currently available in South Korea, with plans for global expansion.
Optimized Design for Modern Mobility
The N’FERA Supreme EV ROOT is tailored to address the unique needs of EVs, particularly electric SUVs, which require robust support for heavier battery weights. Its High Load (HL) rating ensures durability under increased loads, while sound-absorbing materials reduce cabin noise for a quieter ride. The tire’s square-shaped contact patch and 3D kerf technology enhance grip and stability, making it suitable for all-season driving. These features collectively provide a smooth, efficient, and confident driving experience, whether on an EV or ICE vehicle.
Proven Performance in Real-World Testing
In rigorous testing with the Kia EV6, the N’FERA Supreme EV ROOT demonstrated significant advancements. Wet and dry handling improved by 13%, ensuring better control in varied conditions. Additionally, rolling resistance was reduced by 20%, contributing to enhanced fuel efficiency for ICE vehicles and extended range for EVs. These improvements underscore NEXEN TIRE’s commitment to delivering a versatile, high-performance tire that meets the evolving needs of drivers worldwide.
The EV ROOT Mark: A New Standard
The EV ROOT mark, introduced in the second half of 2025, represents NEXEN TIRE’s vision for a unified performance standard across vehicle types. This designation ensures that products like the N’FERA Supreme EV ROOT meet rigorous criteria for handling, efficiency, and durability, regardless of the drivetrain. Initially launched in South Korea, the tire is set to expand globally, with NEXEN planning to apply the EV ROOT mark to its broader product portfolio, reinforcing its leadership in innovative tire solutions.
Cutting-Edge Technology Driving Innovation
NEXEN TIRE leverages advanced technology to enhance the N’FERA Supreme EV ROOT’s development. The company’s AI-powered performance prediction system simulates critical tire characteristics, including fuel efficiency, noise, grip, handling, and stiffness, streamlining the design process. Additionally, NEXEN introduced Korea’s first VR-based High Dynamic Driving Simulator, enabling real-time virtual testing to optimize tire performance before production. These innovations highlight NEXEN’s dedication to pushing the boundaries of tire technology.
Leadership in Global Mobility
John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE, emphasized the significance of the EV ROOT initiative: “EV ROOT is more than just a mark—it represents our vision for the future of mobility, where one tire can deliver top-tier performance across all vehicle types.” This launch aligns with NEXEN’s broader strategy to innovate and meet the evolving demands of drivers globally. By combining advanced engineering with a focus on sustainability and performance, NEXEN TIRE continues to strengthen its position as a trusted partner in the automotive industry.
For more information, visit NEXEN TIRE’s official website.
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