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Opel‘s latest campaign, “Carriers of Possibilities,” introduces their new 100% electric light commercial vehicles (LCVs): the Combo Electric, Vivaro Electric, and Movano Electric. This international 360-degree campaign showcases how these innovative LCVs are designed to not only perform top-class tasks but also fulfill dreams, making them more than just practical work tools.
Key Highlights:
- New Electric LCVs: Opel introduces the Combo Electric, Vivaro Electric, and Movano Electric.
- Campaign Motto: “The new Opel 100% electric vans. Carriers of possibilities.”
- Innovative Technologies: These vans feature best-in-class load capacities and advanced technologies.
- Emotional Appeal: The campaign highlights how these vehicles help fulfill personal and professional dreams.
- Comprehensive Media Rollout: Includes TV, online spots, social media, and print ads.
Flexible, practical, and ultra-modern, the new generation of Opel’s light commercial vehicles aims to meet the demands of tradespeople, delivery services, and more. The Opel Combo Electric, Vivaro Electric, and Movano Electric promise to make daily work easier with their innovative features and best-in-class load capacities. The campaign, developed in collaboration with creative partner Jung von Matt, emphasizes how these vehicles can make dreams come true by delivering essential goods and services.
“For tradespeople, our new light commercial vehicles are ultra-modern and practical mobile work tools. Opel Combo, Vivaro and Movano make everyday transport and the next trip to their customers easier for their users. Our commercial vehicles are therefore very important to all of us. Every time drivers open the door of an Opel commercial vehicle, a world of excitement is revealed. Our new battery-electric LCVs make dreams come true as soon as they drive up to people’s homes. It is precisely this that we visualize in our campaign,” said Vice President Marketing Rebecca Reinermann.
Focus on Core Competencies:
The campaign showcases the key strengths of the new Opel LCVs, highlighting their class-leading driving range and cargo capabilities. For instance, the Movano Electric can cover up to 420 kilometers on a single charge and carry up to 2 tons of cargo, making it perfect for large deliveries or family moves. The Vivaro Electric, with its flexible design and height suitable for underground parking, is ideal for urban deliveries.
Opel’s new generation of LCVs also excel in driver assistance systems. The Combo Electric introduces adaptive, glare-free Intelli-Lux LED® Matrix Light to its segment, while the Movano Electric offers level 2 automated driving for enhanced safety and convenience.
Extensive Campaign Rollout:
The “Carriers of Possibilities” campaign is designed to reach a wide audience through various media channels, including private and public TV, radio, online videos, print ads, and social media. Additional regional activation measures will further increase the campaign’s reach, allowing target groups to experience the new Opel LCVs’ energy firsthand.
Opel’s latest campaign not only highlights the practical benefits of their new electric vans but also underscores their potential to make everyday life easier, more beautiful, and more colorful for their users.
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