Swedish electric performance car brand, Polestar, unveiled its latest retail location or ‘Polestar Space’ at 950 Battery Ave SE Atlanta, GA, also recognized as The Battery Atlanta.
Why It Matters
The launch of the Atlanta location is a significant addition to Polestar’s growing retail network, showcasing the brand’s commitment to a premium digital-forward sales strategy and focus on consumer interaction. The new location in The Battery Atlanta provides a local touchpoint, allowing consumers to have a hands-on experience with the vehicles and engage in test drives guided by expert Polestar Specialists.
Polestar’s new retail outlet comes at a time when Atlanta is witnessing a surge in demand for electric vehicles (EVs). Atlanta is currently the top-ranked city in the East for public electric vehicle charging. This, coupled with a robust public charging infrastructure, makes Atlanta a promising market for EVs.
In the words of Gregor Hembrough, Head of Polestar North America, “Polestar Atlanta is one more jewel in the Polestar crown. This beautiful, new Polestar Space represents the hard work that our partners and the team created to capitalize on the growing demand for EVs in Atlanta.”
Jarred Sandler, Principal of Polestar Atlanta, shared his enthusiasm for the new location, stating, “By opening this Polestar Space, we can introduce Polestar to Atlanta’s community. Atlanta’s robust public charging infrastructure makes it an easy decision to switch to an electric vehicle.”
Polestar Atlanta not only allows visitors to test drive and learn about the all-electric Polestar 2 fastback, which has a NHTSA 5-star safety rating and features Google’s in-car infotainment system, but also offers financial incentives such as eligibility for the $7,500 Federal IRA Clean Vehicle credit and various local electric vehicle benefits when leased.
Moreover, customers at the new location can experience the forthcoming Polestar 3 through augmented reality, demonstrating the brand’s innovative approach to customer experience. This expansion is part of the company’s broader retail strategy aimed at establishing a presence in all major EV markets across North America.