Sign up for our popular daily email to catch all the latest EV news!
Scania, a leading provider of transport solutions, is intensifying its commitment to sustainable transport through a groundbreaking Europe-wide electric truck roadshow. This initiative, titled The Electric Journey: An Optimisation Road Show, showcases six distinct Scania electric trucks across 13 European cities from mid-August to mid-December. Covering a 20,000km journey, the roadshow aims to demonstrate the capabilities of electric vehicles (EVs) while sparking critical discussions on battery charging strategies and tailored transport solutions.
Key Highlights
- Unprecedented Showcase: The roadshow features the largest variety of Scania electric trucks ever displayed to a diverse European audience.
- Extensive Reach: The tour spans 13 cities, starting in Denmark and concluding in Sweden, covering 20,000km.
- Diverse Applications: Trucks on display include models for urban, tipper, hooklift, tractor, and refuse collection operations.
- Charging Strategy Focus: Events facilitate conversations on optimizing battery capacity versus maximizing it, tailored to specific customer needs.
- Charging Infrastructure: Trucks will recharge at designated charging points across Europe during the tour.
- Customer Engagement: The roadshow allows customers to test drive and experience Scania’s electric trucks firsthand.
A Bold Step Toward Electrification
Scania’s roadshow underscores its unwavering commitment to electrification as a cornerstone of sustainable transport. By bringing electric trucks directly to customers, the company aims to address concerns, showcase performance, and highlight the business benefits of electrification. The initiative aligns with Scania’s broader mission to reduce carbon emissions and promote low-emission transport solutions, particularly where infrastructure and technology support EV adoption.
Engaging Customers Directly
Alexandra Österplan, Scania’s E-mobility stream leader, emphasizes the proactive approach: “We understand that many operators still have questions and concerns about electric transport. So, rather than sitting back and assuming people will come to us, we are driving our electric trucks to where they are.” This hands-on strategy allows customers to test drive Scania’s electric trucks, experience their performance, and discuss critical topics like battery optimization and charging technologies.
The roadshow addresses a key industry challenge: balancing battery capacity with operational needs. By showcasing trucks with varying configurations, Scania helps customers understand how to optimize range and payload without compromising efficiency. Discussions at the events will also cover charging strategies, including the use of fast-charging infrastructure, to ensure seamless integration into real-world operations.
Showcasing Versatility and Performance
The six electric truck models featured in the roadshow cater to a wide range of applications, from urban distribution to heavy-duty refuse collection. This diversity demonstrates Scania’s ability to tailor electric solutions to specific industries and operational needs. The trucks are supported by Scania’s digital services, such as the Scania Smart Dash and My Scania app, which enhance vehicle efficiency, safety, and driver experience through real-time data and over-the-air updates.
Winning Hearts and Minds
Scania reports that customers who test their electric trucks are often surprised by the positive experience, citing smoother driving, faster response, and quieter operation. The roadshow aims to replicate this impact on a larger scale, encouraging operators to make the switch to electric transport. By bringing the trucks to customers’ doorsteps, Scania is fostering trust and confidence in the viability of EVs for sustainable transport.
A Roadmap for the Future
The roadshow is more than a demonstration—it’s a conversation starter for the future of transport. Scania’s commitment to electrification aligns with its science-based targets to reduce emissions and support global efforts to limit warming. By combining innovative vehicles, tailored services, and charging infrastructure support, Scania positions itself as a trusted partner in the transition to a sustainable transport ecosystem.
For a complete list of roadshow venues, truck specifications, and charging points, visit Scania’s official roadshow page.
Sign up for our popular daily email to catch all the latest EV news!
