Toyota Launches EV Incentive Finder to Help Customers Navigate Government Incentives

What’s Happening: Toyota has launched a new tool on its website to help customers interested in purchasing a Battery Electric Vehicle (BEV) or Plug-in Hybrid Electric Vehicle (PHEV) find available federal, state, and even municipality incentives. The tool, called the Toyota EV Incentive Finder and powered by EV Life, simplifies the process of finding over 470 EV tax credits, rebates, and other benefits like HOV carpool decals and toll discounts.

Why It Matters: Electric vehicle customers face challenges navigating different government websites to understand the complex rules and requirements related to tax credits, rebates, and incentives. The Toyota EV Incentive Finder makes finding available options much simpler, providing potential pre-purchase and post-purchase incentives to aid customers in making an informed decision on which vehicle is best for them.

Key Points:

  • The Toyota EV Incentive Finder is available on, and customers can access the tool via their phone, home computer, or while at a Toyota dealership.
  • Using EV Life’s proprietary “Incentives Engine,” Toyota customers can quickly generate a personalized list of their maximum incentives in seconds.
  • The tool includes additional information from EV Life highlighting the benefits of switching from a gas vehicle to an electric vehicle, including average annual savings on fuel costs and maintenance, as well as the estimated amount of carbon that can be reduced.
  • The Toyota EV Incentive Finder is available for the bZ4X battery electric vehicle (BEV), as well as the respective pages for Toyota plug-in hybrid electric vehicles (PHEV) including the Prius Prime and RAV4 Prime.

Bottom Line: Toyota has partnered with EV Life to simplify the process of finding government incentives for customers interested in purchasing a BEV or PHEV. The Toyota EV Incentive Finder allows customers to generate a personalized list of their maximum incentives in seconds, making the decision to switch to an electric vehicle easier than ever.


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