Volkswagen of America to invest $20 Million in 50-State Electric Vehicle Dealer Readiness Program

Program supports dealer investment in EV service centers, digital tools, charging infrastructure, technician training

Herndon, VA − Volkswagen of America, Inc., (VWoA) today unveiled the first major results of its nationwide Network Readiness Co-Op Program, an investment of $20 million to support its more than 600 dealership partners to transform into regional hubs of EV experience. With sales and reservations for the all-electric ID.4 SUV climbing, Volkswagen’s program seeks to enhance consumer access by helping its 50-state dealership network establish the underlying EV infrastructure, such as upgraded service centers and high-capacity chargers. As a direct result of the program − which will continue through June 2022 − Volkswagen dealers have added 23,490 kW of charging capacity, trained more than 1,260 EV service technicians, and implemented dedicated EV Specialists to create e-mobility centric consumer experiences across the country.

“It’s the consumer who will lead America’s electric vehicle revolution”, said Scott Keogh, President and CEO of Volkswagen Group of America, Inc. “And it’s our dealership partners who bring their communities into electric vehicles, providing unmatched service and expertise. We’re dedicated to fully support them in this journey. With nine out of ten Volkswagen ID.4 buyers identifying as first-time EV buyers, I’ve never been more confident that the electric future is driven by Volkswagen.”

In addition, Volkswagen has launched a dedicated EV Technician Retention Program to support dealers to boost training, incentivize their highly skilled technicians, and recruit new talent equipped at addressing the EV shift. The program enables Volkswagen and participating dealers to financially reward dealership technicians with a retention bonus of $2,000 per year, empowering them to gain new individual certifications to enhance their skillsets and build up comprehensive expertise for the ID.4 and all Volkswagen electric models in the years to come.

“I believe with the commitment Volkswagen has put forth to electrification along with the service and support the dealer body will offer, Volkswagen will be the top choice on consumers shopping list when looking to go electric”, said Tom McMenamin, Volkswagen National Dealer Chairman and Dealer Principal of Toms River Volkswagen, Toms River NJ. “I am very excited for the electric future with Volkswagen”.

To date, the ID.4 is among the fastest-selling vehicles in Volkswagen of America’s current product portfolio. With more than 15,000 cars sold and more than 40,000 ID.4 gross reservations since its introduction in March 2021, consumer interest keeps climbing. More than 85 percent of all ID.4 buyers have enrolled for 3 years of unlimited charging at Electrify America DC Fast Chargers across the country¹ − and drivers have already charged more than 22 million miles for their ID.4s at Electrify America stations.

With the goal to further push electric mobility for the American consumer, the company is preparing its Chattanooga, TN, facilities for the localized production of the ID.4 during 2022.


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