What’s Happening
Volkswagen has partnered with The National Day Calendar to celebrate the first-ever International Volkswagen Bus Day on June 2nd, 2023. The global automaker will use this inaugural event to showcase the three-row version of its all-electric ID. Buzz at Huntington Beach, California. The event, aimed at both the media and the public, will include new product showcases, live entertainment, and streamed programming, including a “Cars & Coffee” gathering for classic Volkswagen Bus owners.
Why It Matters
The creation of International Volkswagen Bus Day marks a significant milestone in Volkswagen’s journey towards electrification. The event aims to bring together fans of the iconic VW Bus and the new ID. Buzz worldwide, establishing a global celebration for years to come. The new ID. Buzz is the latest addition to Volkswagen of America’s rapidly growing all-electric fleet, set to be available for sale in North America starting in 2024.
Key Points
Already available in Europe in a two-row configuration and as a cargo vehicle, the three-row ID. Buzz draws its design inspiration from the Microbus, one of the most iconic vehicles in automotive history. The ID. Buzz has short overhangs, a spacious interior, and an optional two-tone color palette as a nod to its predecessor. Yet, it is also firmly a vehicle of the future, boasting a high-tech interior, innovative design features, and zero-tailpipe emission EV technology. Cameron Batten, Chief Communications Officer, Volkswagen Group of America, emphasized the impact of the Type 2s—whether known as Buses, Bullis or Kombis—on modern culture, and shared his excitement about the ID. Buzz as the Type 2’s 21st-century electric successor.
Bottom Line
The collaboration with National Day Calendar, an authoritative source for national and international days of celebration, has led to the establishment of June 2nd as the International Volkswagen Bus Day. The organization’s CEO, Amy Monette, expressed gratitude for the chance to work with Volkswagen in creating an International Day for their iconic brand. Volkswagen’s move to connect its rich legacy with its ambitious future, as seen in the launch of the ID. Buzz, is set to transform the electric vehicle landscape while continuing to celebrate the brand’s history. This Huntington Beach-based event promises to be a global celebration of automotive design and sustainability, encapsulating Volkswagen’s commitment to driving the future of mobility.
