Apocalypse Manufacturing Debuts 850-HP Nirvana EV

Apocalypse Manufacturing has unveiled its most advanced project thus far: the Apocalypse Nirvana. Touted as an innovative amalgamation of off-road prowess and on-road capabilities, this state-of-the-art truck exemplifies the company’s dedication to experimenting with diverse power sources and stretching their potential.

Why It Matters

In a market where opinions on electric vehicles (EVs) are varied, Apocalypse Manufacturing is boldly introducing an electric vehicle that defies traditional stereotypes. With the Nirvana, the company aims to prove that EVs can be both powerful and aesthetically assertive.

Key Points

  • Power and Speed: The Nirvana, an all-electric truck, boasts 850 HP and can accelerate from 0-60 mph in a mere three seconds.
  • Specifications: Priced starting at $150,000, it features a handcrafted angular body, computer-controlled suspension, torque vectoring, 38″x15.5″ tires on 20″x12″ SFJ wheels, and a hand-made rollcage, among others.
  • Protection: The body is enhanced with a Kevlar paint job, ensuring protection from scratches, rust, and erosion.
  • Utility and Luxury: With nearly a 350-mile range, swift charging, 11,000lbs towing capacity, and hands-free highway driving, the Nirvana seamlessly combines function with luxury.
  • Founder’s Take: Joseph Ghattas, the CEO, emphasizes that this vehicle is a representation of the brand’s dedication to reinventing luxury off-road super trucks.

Bottom Line

Known for customizing iconic models like the Jeep, Ford Bronco, and Ram trucks, Apocalypse Manufacturing has an esteemed reputation in the industry. With media features ranging from ESPN to blockbuster movies, their innovation is undeniable. The Apocalypse Nirvana, their first venture into customizing a Rivian, stands as a testimony to their unparalleled engineering, creativity, and a relentless pursuit of excellence. The unveiling of Nirvana not only sets a new benchmark for Apocalypse Manufacturing but also paves the way for the future of luxury electric off-road vehicles.


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