What’s Happening: Blink Charging Co. has announced the rebranding of EB Charging to Blink Charging UK, following its acquisition in April 2022. The rebranding solidifies Blink’s presence in the United Kingdom and Ireland, with a visible footprint of more than 1225 chargers, and further expands the company’s rapid expansion in Europe.
Why It Matters: The UK and Ireland markets offer significant opportunities for Blink, with EVs accounting for nearly 17% of new vehicle registrations last year. The rebranding provides Blink with a solid foundation and growing brand awareness across the region to accelerate its charging network globally.
Key Points:
- Blink Charging Co. has announced the rebranding of EB Charging to Blink Charging UK following its acquisition in April 2022.
- The rebranding provides Blink with a visible footprint of more than 1225 chargers in the United Kingdom and Ireland.
- The UK and Ireland markets offer substantial opportunities for Blink to accelerate its charging network globally, with EVs accounting for nearly 17% of new vehicle registrations last year.
- The rebrand includes an updated look to the existing EB Charging branded chargers, an updated look to the EV driver mobile app, and a refreshed Blink look to the website and external sales and marketing assets.
Bottom Line: Blink Charging’s rebranding of EB Charging to Blink Charging UK solidifies its presence in the UK and Ireland and provides a foundation to accelerate its charging network globally. The rebranding also highlights the company’s commitment to advancing EV adoption and achieving zero-emission towns and cities worldwide.
