BMW of North America has taken a significant step forward in enhancing the electric vehicle (EV) charging experience with the launch of BMW Charging, powered by Shell Recharge Solutions. This strategic collaboration aims to simplify the charging process for BMW EV drivers, allowing them to easily locate, access, and pay for charging services at over 100,000 public stations across North America via the My BMW app.
Key Highlights:
- BMW partners with Shell Recharge Solutions to offer streamlined charging.
- Access to over 100,000 chargers in the U.S. and Canada through the My BMW app.
- Single app solution for finding, accessing, and paying for charging.
- Supports multiple charging networks, including Shell Recharge, ChargePoint, EVgo, EVConnect, and Blink.
- No need for separate accounts or apps for different charging providers.
- Easy sign-up and use: Customers can add a credit card to the My BMW app for pay-as-you-go convenience.
BMW’s collaboration with Shell Recharge Solutions marks a pivotal addition to its eMobility strategy, expanding customer access to a vast network of charging stations. This partnership not only streamlines the charging experience but also supports BMW’s commitment to creating a premium ownership experience by making EV charging as effortless as possible.
“Charging is an important part of creating a positive customer experience for the owners of electric vehicles,” said Shaun Bugbee, Executive Vice President of Operations at BMW of North America. The company’s integration with Shell Recharge Solutions underscores its dedication to simplifying the EV lifestyle, highlighting BMW’s role as a premium automaker focused on customer convenience.
This initiative is part of BMW’s broader effort to cater to the evolving needs of electric vehicle owners, ensuring seamless integration of charging solutions with its diverse EV lineup, including the BMW i4 Gran Coupe, iX Sports Activity Vehicle, and several plug-in hybrid models.
About BMW Group In America: BMW has been a staple in the United States since 1975, encompassing a wide array of operations including marketing, sales, and financial services for its various brands. The BMW Group’s presence is bolstered by its South Carolina manufacturing facility, the global center of competence for BMW X models. This comprehensive network underscores BMW’s commitment to innovation and excellence in the American market.
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