ROTTERDAM, Netherlands – BYD announces the pre-sale prices of its new European passenger car range. The world’s leading manufacturer of electric cars and power batteries immediately introduces three electric passenger cars which will be delivered to Norway, Sweden, Denmark, the Netherlands, Belgium, Luxembourg, and Germany. Before the end of the year, customers in France and the United Kingdom will also have access to BYD’s zero-emission vehicles. After that, more dealers will be appointed to support BYD’s plans to cover all major markets in Europe.
The pre-sale price for the BYD ATTO 3 is € 38,000. The BYD HAN and TANG pre-sale prices are € 72,000. These pre-sale prices apply to Germany as a reference for Europe and may differ from country to country. The three full-electric BYD vehicles are technologically advanced and well-suited to the expectations and needs of European customers. The BYD HAN, BYD TANG, and BYD ATTO 3 will be exhibited at this year’s Paris Motor Show in October 2022.
For BYD Chairman Wang Chuanfu, who founded the company in 1995, the BYD European passenger market launch is one of the most important milestones to date. “Europe is the birthplace of the auto industry and has a strong spirit of innovation. Europeans are making a concerted effort to accelerate the transformation of automobile electrification, with Europe representing the main driving market for the advancement of new energy vehicles. As such, we are pleased that BYD can now grow electric car adoption simultaneously with the local markets. We look forward to working together with respected European dealers and industry partners to create high-end quality products with green technology, and bring diversified choices and experiences to more consumers.’’
Designed with European Customers in Mind
While advanced technology underpins every BYD vehicle, attention to detail and cultural references are pivotal to BYD’s design ethos. BYD design merges thousands of years of Chinese culture with modern European culture using the expressive Chinese dragon face for aesthetic inspiration for its passenger car range. This distinctive design language combines with stylish features and innovative technology to meet modern lifestyle expectations.
BYD will start the European launch with three fully electric vehicles. The spacious BYD ATTO 3 is designed with the European customer in mind and is the first SUV built on BYD’s advanced e-Platform 3.0. This C-segment SUV shows BYD EV innovation (standard heat pump) combining aesthetics, intelligence, and efficiency with an array of safety features including the Blade Battery. The interior is a truly digital, connected experience. BYD Global Designer Wolfgang Egger and his team created an expressive and fun design, with a touch of novelty. BYD ATTO 3 is, with its distinctive silhouette and alloy wheels, a real eye-catcher in its category. It is a versatile and appealing choice for many European consumers. BYD ATTO 3 has a 60.48 kWh battery and offers a reassuring 420-kilometer range (WLTP).
BYD HAN is striking in appearance from every angle. The sleek and sporty sedan embodies style and premium finish inside and out while offering an exhilarating driving performance and superb responsiveness. The BYD HAN has two electric motors, generating a true all-wheel-drive system for safety and handling. The combined power of the dual motor system delivers an impressive 380 kW or 516 horsepower with a 0-100km/h sprint time of just 3.9 seconds. The BYD HAN offers a high-tech, premium experience benefiting from some of the EV industry’s most advanced technologies, including the revolutionary Blade Battery.
Another product delivering a premium experience, yet this time with 7 seats, is BYD TANG. This large all-wheel drive vehicle has made an impressive entry into the competitive electric SUV market segment since its launch in BYD’s pilot market in Norway last year. The zero-emission 7-seater combines exciting performance with comfort, space, efficiency and safety. The BYD TANG delivers an all-around premium experience, complete with high specifications as standard. Also the BYD TANG is equipped with the ultra-safe, state-of-the-art Blade Battery, designed for optimal safety, performance, durability and efficiency. Acceleration is exciting too, from 0-100km/hr in just 4.6 seconds.
“The BYD design is expressive and emotional, as well as clean and relevant,” says BYD Global Designer Wolfgang Egger. “Designing BYD HAN and BYD TANG we were inspired by the dragon face, a strong character in Chinese culture, and with BYD HAN, with the beauty of a European sports car. Furthermore, we strived to create a clean, 3D like, feeling with a classic edge. For the design of BYD ATTO 3 we wanted to create a very fresh, spacious and youthful feeling to attract young people and families. Once again with BYD ATTO 3 we were inspired by the Chinese dragon, which we call the Dragon Face Design language. Its distinctive mustache, the skin and the dragon eyes are all elements that are portrayed in BYD ATTO 3. Our inspiration for some of the interior elements we found in the gym and in music. For instance, the door handles, armrests and fenders were inspired by barbells and different gym equipment. In the door panels we constructed strings and when you touch these they also sound like a guitar. Rather amusing, they also have a practical function for storage”.
BYD Expertise in Power Batteries and Pioneering Core Technology
It is BYD’s world-leading innovation in technology that is integral to BYD’s electric passenger vehicles. Over the past decades, BYD has focused on mastering advanced technologies spanning cobalt-free BYD Iron-Phosphate batteries, electric motors, electronic control systems and automotive-grade chips.
Emerging from this considerable research and development is the ground-breaking Blade Battery which is revolutionizing safety, durability and performance in the EV industry. This works in close synergy with BYD’s competency in electric powertrain technology (BYD has developed an ultra-intelligent next-generation e-Platform 3.0) for the ultimate in system efficiency and integrated vehicle intelligence. Combined, this integrated technology has been developed to deliver optimum performance and a better driving experience. Notably, BYD owns the vertical supply chain of EVs for seamless integration and manufacturing control, including the production of semiconductors.
BYD Offers 8-year Power Battery Warranty
Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, says: “Technological innovation needs to be safe, reliable, comfortable, and accessible. This is what we are striving for. European customers have high demands on their mobility solutions and in view of this, we have prepared our market launch with care. BYD comes to Europe with a full range of new electric cars, that lives up to the high expectations of our customers. We introduce vehicles that are reliable, practical, and comfortable with premium equipment as a standard feature. Such is our confidence in our technology and quality of our vehicles, our cars come with an 8-year power battery warranty.”
Accordingly, Michael Shu looks forward to sharing the benefits of BYD electric cars with other European countries. “We have high respect for the European auto industry and its ecosystem, including design, R&D, manufacturing, sales, aftersales network, and services. Our strategy is to work with established and respected local dealers who share our vision, to provide high levels of customer service.”
