Chinese automaker BYD launches new sub-brand, FANG CHENG BAO, targeting the growing demand for personalized new energy vehicles. Discover more about this brand’s mission and unique model range.
What’s Happening
On June 9, BYD, the renowned global leader in the manufacture of new energy vehicles, officially unveiled its latest sub-brand, FANG CHENG BAO. Representing the fifth addition to BYD’s varied brand matrix, FANG CHENG BAO intends to cater to the escalating demand for uniquely tailored consumer needs, by delivering a range of exceptional, professional-grade new energy vehicle models.
Why It Matters
FANG CHENG BAO’s induction into BYD’s diversified brand matrix, which already boasts the Dynasty series, Ocean series, Denza, and Yangwang, is a noteworthy development. The vehicle range from FANG CHENG BAO extends from off-road vehicles to sports cars, with its inaugural model, a heavy-duty SUV, codenamed SF, set to roll out later this year.
Key Points
Symbolically representing the “Formula” and “Leopard” in English, FANG CHENG BAO encapsulates the drive towards transformative growth and digital realm exploration. This fresh sub-brand combines the stringent standards and rules of Formula racing with the adaptability and vigor of the Leopard, reflecting the unique character of the brand and BYD’s forward-looking vision of future cars and lifestyles.
Bottom Line
BYD’s Chairman and President, Wang Chuanfu, shared his perspective on the e-mobility transition that many see as a revolution in the automobile industry, where fossil fuel-powered vehicles are being replaced by electric cars. Chuanfu contends that this shift is merely a small part of the larger picture, hinting at a more profound evolution on the horizon. With an innovative approach and commitment to staying at the forefront of trends, FANG CHENG BAO, along with its customers, plans to unlock the future of personalized car life through its wide-ranging selection of new energy vehicle products. In this way, BYD envisions FANG CHENG BAO as the vanguard in this impending revolution.
