What’s Happening: BYD (Build Your Dreams), the world’s leading manufacturer of electric vehicles and power batteries, has introduced its new brand and technology to the UK automotive marketplace with the launch of the all-new, all-electric BYD ATTO 3. The spacious C-Segment SUV is now available for order, and customer deliveries will begin on March 15, 2023.
Why It Matters: BYD’s pioneering electric vehicle technology and smart connectivity, combined with its more than 28 years of battery research and development experience, make the company a significant player in the EV market. The BYD ATTO 3, the first SUV built on the ultra-intelligent, next-generation e-Platform 3.0, is a prime example of BYD’s commitment to safety, efficiency, and performance.
- The BYD ATTO 3 is available in three model variants: “Active,” “Comfort,” and “Design.”
- The new SUV is built on BYD’s next-generation e-Platform 3.0, which comprises the world’s first mass-produced highly integrated 8-in-1 electric powertrain connecting all electric control units and management systems. Such seamless deep integration delivers an overall system efficiency of 89%.
- The Blade Battery, a revolutionary, ultra-safe, cobalt-free battery developed by BYD over 28 years, is utilized in the BYD ATTO 3. The Blade Battery has surpassed the Nail Penetration Test and uses Lithium Iron-Phosphate (LFP) as its cathode material.
- The BYD ATTO 3 has a combined WLTP electric range of 260 miles and a city range of 351 miles, with energy consumption as low as 3.98 miles/kWh (WLTP) and 5.13 miles/kWh (city).
- The vehicle scored a Five-Star Rating in Euro NCAP Safety Tests, scoring 91% for adult occupant protection and 89% for child occupant protection.
- The BYD ATTO 3 has smart connectivity and leading infotainment, including the DiLink 4.0 (4G) intelligent connection system, GPS navigation, and a unique 12.8 rotatable touchscreen with voice recognition.
Bottom Line: BYD’s launch of the all-new, all-electric BYD ATTO 3 in the UK represents the company’s commitment to innovation, safety, efficiency, and performance in the EV market. With its new brand and technology, BYD aims to bring diversified choices to consumers and provide excellent customer service in the United Kingdom.