Cadillac LYRIQ Dominates Luxury EV SUV Market

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The Cadillac LYRIQ has emerged as the top-selling midsize luxury electric SUV in the United States during the first three quarters of 2024. With over 20,000 units sold from January to September, LYRIQ’s combination of luxury, practicality, and electric capability is clearly resonating with buyers nationwide. The model’s success in California, Florida, and Texas underscores its appeal across diverse markets.

Key Highlights:

  • Over 20,000 Cadillac LYRIQ units sold in the first three quarters of 2024.
  • Leading sales in key states like California, Florida, and Texas.
  • Offers an EPA-estimated 314-mile range on a full charge.
  • Public DC fast-charging capable of adding up to 77 miles of range in just 10 minutes.
  • Starting MSRP of $58,590, providing accessible luxury in the EV market.
  • Upcoming Cadillac models include the ESCALADE IQ, OPTIQ, and VISTIQ.
Cadillac LYRIQ Dominates Luxury EV SUV Market

Cadillac LYRIQ delivers luxury and practicality, emphasizing range, design, and pricing. With an EPA-estimated range of 314 miles and fast-charging technology capable of adding up to 77 miles in just 10 minutes, the LYRIQ is engineered to provide EV drivers with confidence and convenience. Sales have exceeded expectations, particularly in major markets such as California, Florida, and Texas, which saw over 3,000 and 2,000 units sold, respectively.

The LYRIQ’s available hands-free Super Cruise driving assistance adds to its appeal, offering comfort and ease on long journeys. Coupled with a luxurious interior, the LYRIQ’s starting MSRP of $58,590 makes it an attractive option for those transitioning to an all-electric luxury SUV.

Later this year, Cadillac plans to expand its all-electric portfolio with the launch of the ESCALADE IQ and the entry-level OPTIQ luxury SUV. In 2025, the introduction of the VISTIQ three-row SUV will make Cadillac one of the few automakers to offer an all-electric model in each luxury SUV segment.

The LYRIQ is part of General Motors’ growing EV portfolio, which has surpassed 300,000 total EV sales this year. The high-performance LYRIQ-V, set to debut in 2026, will further expand the options available to buyers, solidifying Cadillac’s place as a leader in the luxury EV market.

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