Long-term partnership aims to develop, manufacture and distribute region-specific premium electric motorcycles, with the Damon HyperSport as the flagship entrant
VANCOUVER, British Columbia – Damon Motors today announced a strategic alliance with Auteco Mobility to deliver the world’s smartest, safest, connected electric motorcycles to the Latin American market. The two companies plan to collaborate for sales and support of Damon-branded motorcycles, including Damon’s flagship HyperSport superbike as well as the development and manufacturing of new Damon products specifically designed to meet the needs of Latin American riders. Additionally, Auteco plans to license aspects of Damon’s CoPilot™ safety technology for use in their own Victory branded motorcycles. The Damon CoPilot system is the first adaptive 360 degree safety warning system in the motorcycle industry.
“Damon and Auteco Mobility jointly believe we need to deliver significantly safer motorcycles, while accelerating a clean energy future,” said Jay Giraud, founder & CEO, Damon Motors. “With this shared vision of motorcycle electrification, we’re excited to introduce the Damon Experience to this new region and customize our innovation to create the quintessential Latin American Damon motorcycle brand.”
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Auteco has been the undisputed market leader in ICE motorcycles for more than 12 years in Colombia and is a pioneer and clear leader in electric personal motorcycles, bicycles and kick scooters. Auteco offers Latin America’s largest network of exclusive dealers (800+), workshops (550+), and spare parts points of sale (3,000+). Under terms of the agreement, Auteco will leverage its market intelligence to collaborate with Damon in creating a purpose-built Latin America-specific Damon motorcycle. Auteco and Damon also plan to execute a local sales strategy across Auteco’s expansive network.
“Damon’s high-performance HyperSport has captured the imagination of Latin American riders who crave safer, technologically-advanced, electric motorcycles,” said Jose Fernando Vasquez Gutierrez, chairman of the board, Auteco Mobility. “Together with Damon Motors, we look to fulfill this market need and deliver an ultra-premium, North American EV product line for the next-generation of motorcyclists.”
Damon aims to deliver the safest and cleanest premium, high-technology motorcycles on the market. The company was born to push limits, challenging the motorcycling establishment and changing the rules with its award-winning HyperSport. Damon is the first to incorporate sensor fusion, mechatronics and AI, so that every time a HyperSport is ridden, it adapts to meet the rider’s evolving needs and abilities. Damon is showing the world that the future of motorcycling is smarter, safer, more exhilarating, and more personal with the fusion of man and machine.
