Faraday Future Announces New Global Online-to-Offline (O2O) Direct Sales Organization

Home » Automotive » Faraday Future Announces New Global Online-to-Offline (O2O) Direct Sales Organization

Los Angeles, CA – Faraday Future (“FF”), a California-based global shared intelligent mobility ecosystem company, today announced its new global online-to-offline (O2O) direct sales organization, strategy, and sales partners, which will be led by Christian Gobber, Vice President, O2O Sales, User Ecosystem. Mr. Gobber is responsible for developing and executing the online to offline commercial strategy of FF. Mr. Gobber will be supported in China by FF China Chief Marketing Officer Morris Gao, former head of product and sales of Maserati China.

FF will go-to-market using a direct sales model leveraging its online platforms (APP, FF.com), FF-owned stores, as well as partner-owned stores and showrooms for an asset-light sales network expansion. Having its own distribution network will allow FF to provide a seamless user experience and enable the company to deliver the highest level of price transparency to its users. As an FF distribution partner, Jolta locations will support FF’s online-to-offline direct sales model, vehicle delivery, charging, service, and other user operations activities.

FF is targeting a future retail presence in the 20 top cities around the world. To date, the company has signed memoranda of understanding with sales partners including Jolta in the U.S., and China Harmony New Energy Auto Holding Limited (Harmony Group) in China, among others. Jolta is the first-ever electric vehicle “EV” dealership in the U.S., and Jolta’s EV dealership network plans to cover 15+ major U.S. cities by 2025 and 30+ by 2030.

Harmony Group is a leading comprehensive automobile service group in China, which specializes in luxury and super luxury car brands sales and after-sales service, including Rolls-Royce, Bentley, Ferrari, Maserati, BMW, Land Rover, etc. As of June 2020, Harmony Group has a total of 75 dealership outlets, covering 36 cities across China. As a testament to its confidence and commitment to FF, Harmony Group has also been a part of the PIPE investment group supporting FF along with other key mobility players in China.

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To provide FF users with a high level of after-sales and service resources, FF has also partnered with Formel D, one of the leading global after-sales providers, which has more than 10,000 employees and considerable experience in the industry.

Mr. Gobber will be responsible for developing and executing the O2O commercial strategy of FF. Mr. Gobber is a luxury automotive executive with extensive experience in key global markets. Notably, he introduced Maserati to the Chinese market and in a nine-year period, turned it into the second largest market by volume and the first by profit. He later moved to the U.S. where he served as CEO of Maserati America during the introduction of the Levante SUV. In addition to the regional CEO roles in China and the U.S., Mr. Gobber held the position of global head of sales and after-sales, overseeing all commercial operations of Maserati’s subsidiaries. Prior to Maserati, he started his career in marketing at P&G and worked at Ducati.

“I’m excited to lead the global O2O direct sales team as the company redefines the luxury EV market with the launch of our FF 91 flagship model,” said Gobber. “We expect to exceed our competition across every EV category, and our unique sales model allows us to fully capitalize on our U.S.-China dual-home market strategy.”

“Christian and Morris bring their remarkable luxury automotive experience in the global markets which will be instrumental in driving sales for FF,” said Dr. Carsten Breitfeld, Global CEO of FF. “Establishing the new global O2O sales organization will be an important milestone to the FF sales system, which will effectively promote the realization of our unique and industry-leading sales concept.”

Faraday Future is currently preparing to merge with Property Solutions Acquisition Corp. (“PSAC”) (NASDAQ: PSAC), a special purpose acquisition company (SPAC). The previously announced merger agreement, expected to close in the second quarter of 2021, will result in the combined company listing on the Nasdaq Stock Market under the new ticker symbol “FFIE”. FF’s flagship electric vehicle (“EV”) – FF 91 – is planned to be launched within 12 months of the closing of the merger.

As the only next-gen intelligent internet EV product, FF’s flagship EV, FF 91 will deliver a unique intelligent Internet electric mobility experience which combines extreme technology, ultimate user-experience, and a holistic ecosystem. Featuring an industry-leading 1,050 horsepower, and a 130-kWh battery with submerged liquid cooling technology, FF 91 achieves 0-60 mph in less than 2.4 seconds.

Combined with a unique rear-seat intelligent Internet system, FF 91 delivers internet connectivity at high speed via its super mobile AP, achieves the industry’s largest reclining seat angle of 60 degrees through its zero-gravity rear seats, and provides a revolutionary user experience designed to create a mobile, connected, intelligent, and luxurious third Internet living space and user mobility ecosystem platform.


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