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FIAT has reached a major milestone in its push toward sustainable mobility by assembling the first pre-production units of the new 500 Hybrid at its Mirafiori plant in Turin. This step kicks off the industrialization process for the vehicle, which is slated to begin full production by the end of the year, targeting November. The move underscores FIAT’s commitment to blending innovation with its Italian heritage.
Key Highlights:
- FIAT has assembled the first pre-production units of the new 500 Hybrid at the Mirafiori plant in Turin.
- Full production is set to start by year-end, with a goal of November.
- The production target is over 100,000 units per year at full capacity.
- The 500 Hybrid reflects FIAT’s social relevance and Italian roots.
- Over 70% of Mirafiori’s output is exported outside Italy.
The 500 Hybrid adds a fresh chapter to FIAT’s lineup, merging eco-friendly technology with the timeless design that defines the brand. Olivier Francois, FIAT CEO and Stellantis Global CMO, noted, “500 hybrid offers affordable electrification and iconic style, proof that social relevance is at the core of the Brand mission.” This model aims to ease the shift to greener transportation while keeping the 500’s status as an Italian classic intact.
By producing the 500 Hybrid at Mirafiori, FIAT reinforces its dedication to Italy. The plant, a cornerstone of the company’s history, supports local jobs and preserves its legacy. At full capacity, production is expected to exceed over 100,000 units per year, with over 70% of these vehicles exported outside Italy, showcasing the 500’s global draw and “Made in Italy” appeal.
The first pre-production units signal that FIAT is on pace for a fourth-quarter launch. With design and innovation rooted in Italy, the 500 Hybrid stands as both a nod to tradition and a step toward a sustainable future.
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