What’s Happening: Electric vehicle manufacturer Fisker Inc. announced today that its Fisker Ocean has been awarded the 2023 Red Dot Product Design Award for Best Electric Vehicle. The Red Dot Design Award is a prestigious international recognition for outstanding design, first awarded in 1955.
Why It Matters: The Red Dot Design Award is a significant endorsement of a product’s quality and design, demonstrating the global competitiveness of the Fisker Ocean. This award adds to Fisker’s credibility and reputation as an industry leader in electric vehicle design and sustainability.
Key Points:
- The Fisker Ocean was evaluated by an international jury of over 50 design experts on four design qualities: product function, aesthetics, ease of use, and responsibility/sustainability.
- Fisker CEO Henrik Fisker emphasizes the company’s mission to create the world’s most emotional and sustainable vehicles.
- The Fisker Ocean SUV features a sleek, futuristic exterior design, a modern, tech-driven in-car experience, and the world’s first digital radar in a consumer vehicle.
- The vehicle is built in a carbon-neutral facility and uses materials carefully selected to minimize environmental impact.
- The Ocean’s range is estimated at 350 miles (US) and 707 km/440 miles (UK), making it the longest-range battery electric SUV in Europe.
- The SolarSky roof integrates solar panels, adding up to 1,500 miles of solar-powered range per year.
Bottom Line: The Fisker Ocean’s Red Dot Product Design Award for Best Electric Vehicle is a testament to Fisker’s dedication to design, innovation, and sustainability. This recognition further strengthens the company’s position in the electric vehicle market. Fisker is set to begin deliveries of the Fisker Ocean in May, with the Red Dot Award being presented at the Red Dot Gala on June 19, 2023, in Essen, Germany. The Fisker Ocean design will also be featured in an exhibition at the Red Dot Design Museum from June 2023 to May 2024.
