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The 2025 Hankook Mexico City E-Prix set a new benchmark for Formula E viewership in the United States, drawing a staggering 10.5 million cumulative audience on CBS. This record-breaking figure represents an 80% increase over the inaugural 2023 Las Vegas GP and stands as the highest viewership for a single Formula E event in the championship’s history. The race’s popularity even surpassed all but one Formula 1 broadcast in the US over the past two seasons, highlighting the growing enthusiasm for electric motorsport.
Key Highlights:
- US Viewership Milestone: The 2025 Mexico City E-Prix amassed a record 10.5 million viewers on CBS, the highest for a Formula E event in the country.
- International Growth: Compared to 2024, viewership increased by 65% in Germany, 64% in France, and 10% in Mexico.
- Strong UK Viewership: A 120% growth in the UK audience for the São Paulo race was driven by a new free-to-air ITV broadcast deal.
- Global Reach: The Season 11 opener in Brazil recorded the largest opening-round TV audience in series history, with 40 million viewers worldwide.
- Historic Brazilian Viewership: The São Paulo race achieved the second-highest Formula E viewership in Brazil across all 11 seasons.
- Strategic Media Expansion: Formula E has partnered with IMG in a multi-year deal to manage and license its extensive video archive.
Formula E’s Expanding Global Appeal
The Mexico City E-Prix and São Paulo’s Season 11 opener demonstrate the rising global popularity of Formula E. Aarti Dabas, Chief Media Officer of Formula E, attributed the success to new and existing broadcast partnerships that have amplified the championship’s reach.
“This strong start to the 11th season, with our new and existing broadcast partnerships delivering record audiences, is a testament to our accelerated fan growth and the exciting racing spectacle put on by our elite drivers in their new cutting-edge GEN3 Evo cars. With 14 more races to come, we are firmly on track to deliver our biggest season ever and take our racing spectacle to more fans than ever before.”
Formula E Partners with IMG for Video Archives
Formula E also announced a multi-year partnership with IMG to exclusively manage and license its extensive video archive. The deal grants IMG control over more than 1,000 hours of footage, including races, qualifying sessions, and behind-the-scenes content since the series’ inception in 2014.
With one of the largest sports archives globally, IMG manages content from The Premier League, Wimbledon, UFC, Bundesliga, and more. This new partnership ensures Formula E’s historic moments and innovations remain accessible to fans, partners, and media outlets worldwide.
Formula E continues to establish itself as a premier motorsport series, bringing high-stakes electric racing to audiences worldwide and accelerating the transition to sustainable mobility.
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