Mitsubishi Fuso Truck and Bus Corporation (MFTBC), a Daimler Truck company, has introduced the new eCanter all-electric light-duty truck to the United Arab Emirates. The launch event took place in Dubai in partnership with Al Habtoor Motors, the authorized FUSO distributor in the UAE.
Highlights
- The eCanter is Japan’s first mass-produced electric light-duty truck, now available in the UAE market
- The vehicle targets urban logistics, municipal services, and last-mile delivery applications with zero local emissions
- Multiple battery configurations and flexible body options allow operators to customize the truck for specific requirements
- Al Habtoor Motors serves as the authorized distributor for FUSO vehicles in the UAE

Vehicle Specifications and Capabilities
The new eCanter is built on FUSO’s established light-duty truck platform and integrates electric driveline technology. The truck offers zero local emissions, reduced noise levels, and lower operating costs compared to conventional diesel alternatives.
Key features include:
- Smooth acceleration suited for stop-and-go urban driving
- High maneuverability for city environments
- Multiple battery configuration options
- Flexible body options for various commercial applications
- Advanced safety and driver-assistance systems
Target Applications
The eCanter is designed for commercial operations requiring frequent stops and urban navigation. Primary use cases include city logistics, municipal services, and last-mile delivery operations.
Strategic Context
Michael Dietz, representing Daimler Truck Middle East Africa, addressed the market positioning of the vehicle.
“The launch of the new eCanter in the UAE represents an important step in Daimler Truck’s electrification journey in the Middle East,” Dietz stated. “As cities and businesses increasingly focus on sustainable mobility, the new eCanter offers a practical, zero-emission solution tailored for urban and last-mile operations.”
The eCanter has previously launched in multiple global markets. Its UAE introduction aligns with the country’s clean mobility initiatives and growing demand for lower-emission commercial transport solutions.
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