Geely Auto officially launched the GEELY EX2 at the 42nd Thailand International Motor Expo. This B-segment electric vehicle marks the beginning of the automaker’s right-hand-drive global expansion. The company also unveiled the GEELY STARRAY EM-i plug-in hybrid and the all-electric EX5 SUV.
Highlights
- Strong Market Entry: Pre-orders surpassed 1,000 units within three days of the launch.
- Urban Engineering: Features rear-wheel drive and a multi-link suspension for city agility.
- Network Expansion: Plans are in place to establish 65 retail and service locations by 2026.
Technical Specifications and Design
The GEELY EX2 is engineered specifically for the urban mobility sector. The design emphasizes interior efficiency, achieving an 85% space utilization rate. The cabin features a fully flat rear floor to maximize passenger comfort.
Storage solutions are a priority in this B-segment model. It includes 36 distinct storage compartments throughout the interior. Additionally, a 70-liter front trunk provides practical cargo space for daily commuting requirements.
Performance specifications focus on city driving dynamics. The vehicle utilizes a rear-wheel-drive platform paired with a multi-link suspension. This configuration allows for a tighter turning radius and improved handling in congested traffic.
Strategic Market Expansion
The launch signifies a major step in Geely’s strategy for Southeast Asia. Evin Ye, Vice President of Geely Auto International, noted that the EX2 strengthens the company’s electrified product portfolio. This aligns with their broader global growth objectives.
To support this growth, Geely Auto is collaborating with Thonburi Neustern Co., Ltd. This partnership with the local auto professional aims to accelerate network development. The goal is to ensure high standards in retail and after-sales services.
Geely Auto has outlined a clear roadmap for infrastructure growth. By 2026, the company intends to expand its network to 65 locations. This expansion is critical for providing reliable support to the growing customer base in Thailand.
Initial Market Response
The GEELY EX2 generated immediate interest among consumers. Pre-orders exceeded 1,000 units within the first three days of the expo. This data validates the company’s confidence in its urban EV strategy for the region.
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