The Genesis X Convertible concept received acclaim at the 2023 International Design Excellence Awards (IDEA®) during the International Design Conference in New York. Named a finalist in the Automotive & Transportation category, this recognition closely follows its accolade at the Car Design Award 2023 in Milan.
Why It Matters
Unveiled in Malibu, California, in November 2022, the Genesis X Convertible is the culminating piece in the Genesis X concept trilogy, which also encompasses the X Concept and the X Speedium Coupe concept. As SangYup Lee, Head of Genesis Global Design Center, states, “The Genesis X Convertible concept encapsulates the brand’s Athletic Elegance design ethos. It signifies the future direction of Genesis design and its sources of inspiration.”
Key Points
- Design and Features: The concept caters to four passengers with a design that is squarely driver-focused, a theme persistent across Genesis concept vehicles. It boasts a folding hardtop roof with clear moon roofs over the front seating, promoting an expansive feel even when the roof is up. The wraparound instrument panel smoothly melds with the center console, highlighting the car’s dedication to the driver.
- Cultural Significance: Celebrating its Korean roots, Genesis integrates national cultural motifs into the car’s color scheme. The exterior sports a Crane White hue, a nod to the white cranes symbolizing nobility in Korea. Inside, the car showcases Giwa Navy and Dancheong Orange tones, drawing inspiration from Korea’s traditional rooftop designs. These shades augment the vehicle’s contemporary appeal and vivacious personality.
Bottom Line
The IDEA® recognition affirms Genesis X Convertible’s position as a frontrunner in innovative design, setting the tone for future automotive excellence. With IDEA® being among global pinnacle design awards, this commendation further cements Genesis’ reputation in the realm of avant-garde automotive design.
