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General Motors (GM) has officially opened a new advanced design studio in Royal Leamington Spa, UK, expanding its global design network. Located approximately 20 miles from Birmingham, the studio introduced a Chevrolet Corvette-inspired concept car, crafted by the UK team as part of a worldwide design initiative. This move aligns with GM’s efforts to grow its Cadillac electric vehicle presence in Europe and initiate Corvette sales across the UK and mainland Europe.
Key Highlights:
- GM launches an advanced design studio in Royal Leamington Spa, UK.
- A Corvette-inspired concept car, with no production plans, is unveiled.
- A GMC concept vehicle, developed with Detroit, is slated for 2025.
- The studio, led by Julian Thomson, employs over 30 designers.
- The Corvette concept blends futuristic design with EV technology and aviation influences.
The 24,584-square-foot studio integrates into GM’s global design framework, alongside facilities in Detroit, Los Angeles, Shanghai, and Seoul. It serves to explore European market trends and infuse fresh talent into the company’s creative pipeline. Equipped for digital and physical clay modeling, the studio fosters innovation in automotive design.
The Corvette concept, an experimental project, reimagines the iconic brand with a forward-looking approach. Inspired by aviation, it features the “Apex Vision”—a structural spine offering a panoramic view, echoing the 1963 Corvette Sting Ray’s split window. The design merges classic Corvette cues with modern elements, embedding EV battery technology and optimizing aerodynamics for efficiency.
Additionally, the studio previewed a GMC concept vehicle, developed with Detroit’s team, set for a full reveal in 2025. Michael Simcoe, Senior VP of Global Design, underscored the role of such studios in envisioning future mobility, blending Corvette heritage with innovative twists. Julian Thomson highlighted the concept’s unique blend of form and function.
GM’s investment reflects its dedication to Europe, enhancing its electric vehicle strategy and market expansion.
For more details, visit GM’s website.
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