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Jaguar’s bold Type 00 concept car turned heads at Paris Fashion Week, marking its European debut since launching at Miami Art Week in December 2024. Celebrities like Barry Keoghan, Jamie Dornan, and Zoë Saldaña arrived in style, showcasing the car’s striking design and new French Ultramarine color. Jaguar also announced a luxury brand store opening in Paris’ Golden Triangle, signaling its ongoing transformation under the “Copy Nothing” ethos.
Key Highlights:
- Celebrity Sightings: Barry Keoghan arrived at The Peninsula post-Valentino show, Jamie Dornan rolled up to Hôtel Plaza Athénée for Loewe, and Zoë Saldaña exited in YSL elegance.
- Design Vision: Type 00’s bold forms and exuberant proportions hint at Jaguar’s future, crafted in a bespoke French Ultramarine finish inspired by French art heritage.
- Social Buzz: Crowds flocked to capture the car’s dramatic Paris appearances, dispelling doubts about its real-world presence.
Jaguar’s Type 00 isn’t just a car—it’s a statement. Unveiled in Miami, its Paris outing aligned perfectly with Fashion Week’s glamour. On Sunday, Barry Keoghan stepped out at The Peninsula, lugging his bags through fans. Monday saw Jamie Dornan greet crowds at Hôtel Plaza Athénée, the Type 00 gleaming in the Parisian light. Zoë Saldaña’s chic arrival, driven by husband Marco Perego-Saldaña, capped the week with a flourish.
The car’s French Ultramarine hue—a nod to Renaissance prestige—comes from Jaguar’s materiality team, blending unique pigments with a metallic satin finish. It’s a fitting choice for Paris, a city steeped in art and luxury. Jaguar’s new store in the Golden Triangle doubles down on this, rooting the brand in the heart of high fashion.
Social media lit up as onlookers shared videos of Type 00 cruising Parisian streets, proving its real-world swagger. Rawdon Glover, Jaguar’s Managing Director, emphasized the brand’s shift: “These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion.” This is Jaguar reborn—unapologetic, original, and ready to lead.
For more, visit: www.jaguar.com/copy-nothing.
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