Auburn Hills, Mich. – The Jeep brand premiered its one-minute Big Game commercial, “Electric Boogie” last night, showcasing the brand’s electrified lineup. The commercial features the hybrid electric plug-in vehicles, the Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from the animal kingdom dancing to the all-new “Electric Boogie” track.
The commercial will be available on the brand’s social media channels and was created to support the global rollout of the Jeep brand’s electrified portfolio. The updated version of the “Electric Boogie” song, performed by Marcia Griffiths, will be available on music platforms and was produced by reggae icon Shaggy. Footage of Griffiths recording the song in a Jamaican music studio with Shaggy will be released on the brand’s and Shaggy’s social media channels in the coming weeks.
“This new campaign showcases our global 4xe electrification portfolio by capturing and celebrating the fun, light-hearted spirit of the Jeep brand,” said Christian Meunier, Jeep brand CEO. “We continue to design and develop the most capable and sustainable Jeep SUVs to date, and this is why we say that 4xe is the new 4×4. This is a forward-thinking strategy on our path to becoming the leading zero-emission SUV brand in the world.”
Olivier Francois, global chief marketing officer of Stellantis, added, “We’ve brought ‘Electric Boogie’ into the future with our new-generation 4xe electrified lineup to inspire our drivers and a new generation of listeners through a song and dance that embodies the adventure, spirit, and passion that our consumers hold for the brand.”
The “Electric Boogie” campaign was created in partnership with Chicago-based agency Highdive and follows the brand’s “Earth Odyssey” spot from last year. The Jeep brand is inviting fans from around the world to join the Electric Slide movement on TikTok with the hashtag #Jeep4xeBoogieWoogie.
The commercial supports the global electrification efforts of the Jeep brand, which recently announced a comprehensive plan for its next generation of fully electric 4xe vehicles. The plan calls for the introduction of four all-electric SUVs in North America and Europe by the end of 2025, with 50% of Jeep brand sales in the US being fully electric by 2030 and 100% of European sales being all-electric by then.
Shaggy will discuss being part of the Jeep brand’s Big Game ad and recording “Electric Boogie” on his weekly show, “Shaggy’s Yaad,” on SiriusXM FLY. Audiophiles will be able to hear “Electric Boogie” on the SiriusXM with 360L audio entertainment platform, available on the Jeep brand’s 4xe lineup.
