JLR Accelerates Electrification Strategy, Commits to UK Electric Vehicle Production

What’s Happening: Jaguar Land Rover (JLR) has announced plans to fast-track its transition to becoming the world’s leading modern luxury car manufacturer by making its Halewood plant in the UK an all-electric production facility. Furthermore, the company’s next-generation medium-size SUV architecture, electrified modular architecture (EMA), will be exclusively electric.

Why It Matters: This announcement highlights JLR’s commitment to the Reimagine strategy, aiming to reposition the company as an electric-first, modern luxury carmaker by 2030. JLR’s ambitious goals include achieving a net cash positive position by FY25 and double-digit EBIT by 2026.

Key Points:

  • JLR has made significant progress since launching the Reimagine strategy two years ago, including the release of two new critically acclaimed luxury Range Rover and Range Rover Sport models.
  • The first next-generation medium-size luxury SUV from the Range Rover family will be an all-electric model, set to launch in 2025.
  • While the EMA will now only be electric, JLR will maintain the flexible modular longitudinal architecture (MLA) to offer internal combustion engine (ICE), hybrid, and battery electric vehicle (BEV) options.
  • JLR will adopt a “House of Brands” approach, aiming to amplify the unique character of each of its brands – Range Rover, Defender, Discovery, and Jaguar.
  • The first of three reimagined modern luxury Jaguar vehicles will be a 4-door GT built in Solihull, UK, with a power output exceeding any previous Jaguar and a range up to 430 miles.

Bottom Line: JLR is committed to an electric future, with significant investments in next-generation electric models and the adaptation of UK production facilities for electric vehicle manufacturing. The company is accelerating its electrification path, developing new skills, and striving to achieve a net-zero carbon status by 2039. The announcement marks an exciting new era for JLR as a modern luxury business, with electric models from both the Range Rover and Jaguar brands set to enter the market in the coming years.


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