Karma Automotive has launched Engage by Karma, a pilot program offering on-demand access to a fleet of Revero extended-range electric sport sedans at a five-star Las Vegas resort. The program uses fleet management technology from Flexdrive, an independently managed subsidiary of Lyft.
Highlights
- Engage by Karma places a dedicated fleet of Revero EREV sedans at a Las Vegas resort, available on demand with white-glove delivery.
- Flexdrive by Lyft provides real-time geolocation, movement monitoring, and fleet optimization for the program.
- Las Vegas serves as a strategic launch market, building on Karma’s existing presence as Official Luxury Vehicle of the Las Vegas Raiders.
- The pilot will run through summer 2026, with expansion contingent on demand validation and operational results.
How the Program Works
The Engage by Karma pilot targets affluent travelers and existing Karma clients. Select guests receive access to fully fueled and charged Revero sedans delivered directly to them. Vehicles are available for short trips or longer excursions such as drives to Death Valley.
The program is currently invitation-only. Additional details will be shared only with participants during the pilot phase.
Flexdrive’s Role in Fleet Operations
Flexdrive serves as the logistical backbone of the program. Its technology gives administrators real-time geolocation data on each Revero, along with movement-pattern monitoring to anticipate service needs.
“Karma Automotive’s commitment to delivering a strong experience for their clients aligns with how we think about fleet management,” said John Parks, CEO of Flexdrive.
The company brings experience managing tens of thousands of vehicles, service depots, and rental sites.
Las Vegas as a Strategic Market
Karma already has a significant footprint in Las Vegas. The automaker is the Official Luxury Vehicle of the Las Vegas Raiders and sponsors premium experiences at Allegiant Stadium, including brand installations and the Karma Auto Lounge adjacent to the Owner’s Suite.
Las Vegas also draws one of the highest concentrations of affluent and ultra-luxury travelers in the U.S., making it a logical testbed for the program.
CEO Outlines Vision
“The modern interpretation of the ultra-luxury lifestyle is about access when you want it, where you want it, at the snap of a finger or the click of an app,” said Marques McCammon, President and CEO of Karma Automotive. “This applies to mobility, be it private aviation solutions for our clients traveling far from home, or access to Karma vehicles once they get there,” McCammon added. “This initial Engage by Karma program in Las Vegas enables us to envelop our clients in our vision of ultra-luxury, fostering a community of likeminded aficionados which starts with our vehicles, but then expands to a complete and rarified lifestyle.”
What’s Next
The pilot continues through summer 2026. Karma plans to validate customer demand, operational workflows, and partner integrations before sharing further expansion details.
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