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In April, Kia America reached a historic high in its electric vehicle (EV) sales, with a 144 percent increase year-over-year, led by the strong performance of the all-new EV9. This marked the highest monthly sales mix of SUVs in the company’s U.S. history at 81 percent, underscoring Kia’s leadership in the electric and SUV markets.
Key Highlights:
- All-time record monthly EV sales: 61 percent increase over the previous April record.
- SUV sales dominance: 81 percent of total sales, featuring best-ever April for Carnival, Telluride, and Sportage.
- Significant growth in EV and hybrid models: Notably, the EV6 saw a 65-percent increase in year-over-year sales.
Kia sold a total of 65,754 units in April, with standout performances not just from its EV lineup but also from traditional and hybrid models. The new Sorento climbed by 24 percent over last year, and internal combustion engine models like the Forte also showed strong gains with an 11 percent increase. Eric Watson, Vice President of Sales Operations at Kia America, noted, “The impressive sales momentum generated by Kia’s EV and electrified models in the first quarter continued to accelerate in April with best-ever EV and SUV performances.”
In terms of accolades, Kia received three significant awards from Cars.com for the 2024 models, with the Forte and Soul taking top honors in the Compact Car category and the EV6 ranking third in the EV category. Additionally, the EV9 was highlighted as an industry leader in AutoTrader’s “Best New Cars of 2024” list.
Further elevating its market position, Kia was recognized at the 2024 Car Design Award ceremony, receiving an award for ‘Brand Design Language’. This award was a testament to Kia’s innovative design philosophy, ‘Opposites United’, which integrates tension, harmony, and dynamism.
About Kia America: Based in Irvine, California, Kia America has been a prominent figure in automotive quality rankings and continues to innovate across its product lines. The company, an “Official Automotive Partner” of the NBA, offers a diverse range of vehicles through its extensive network of over 775 dealers across the U.S., including models assembled in America. Kia’s commitment to excellence and innovation is evident in its continued influence and recognition as one of the TIME100 Most Influential Companies of 2023.
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