Lucid Expands German Footprint

Lucid Group, Inc. has opened its newest European retail studio in Düsseldorf, Germany. The studio is strategically located and will showcase the luxury electric vehicle, the Lucid Air.

Why It Matters

Düsseldorf’s addition becomes Lucid’s fifth European studio and the second in Germany. Situated on the famed Königsallee in Düsseldorf, this development signifies Lucid’s burgeoning presence in Europe. Moreover, it reaffirms the company’s dedication to presenting top-tier electric vehicles to the German populace.

Key Points

  • Lucid’s Expansion: The Düsseldorf Studio builds on Lucid’s ongoing European expansion, marking their fifth retail location in the continent.
  • Germany’s Market: As the second Lucid studio in Germany, this move underlines the significance of the German market in Lucid’s global strategy.
  • Words from Leadership: Zak Edson, Lucid Group’s Vice President of Sales and Service, commented on the new studio, emphasizing Germany’s dual love for automobiles and environmental sustainability. Edson remarked, “After the enthusiastic response post our Munich store launch, it’s clear Germany eagerly awaits Lucid. The Autobahn-tuned Lucid Air, known for its range, design, performance, and swift charging, is a fitting offering for the discerning Düsseldorf populace.”
  • Grand Opening: The Lucid Düsseldorf Studio is all set to host guests on Friday, 29 September, kicking off at 11:30 a.m. with the grand ribbon-cutting ceremony. Prospective clients keen on test drives can coordinate with the Studio in advance.

Bottom Line

Every Lucid studio, including the new Düsseldorf location, offers a firsthand experience of the award-winning Lucid Air. These spaces showcase Lucid’s distinct design prowess and serve as educational hubs where visitors can delve deep into the innovative technologies and products conceptualized and crafted in California. This strategic expansion further cements Lucid’s commitment to revolutionizing the luxury electric vehicle space.


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