Lucid Group Announces European Pricing for Lucid Air Pure AWD and Air Touring Models

What’s Happening

Lucid Group, Inc., a trailblazer in the luxury electric vehicle sector and the creator of the award-winning Lucid Air, has today revealed the European pricing for its latest electric vehicles – Lucid Air Pure AWD and Air Touring.

Why It Matters

This announcement matters significantly as the Lucid Air models, recipients of the 2023 World Luxury Car Award, are set to bring a unique and luxurious driving experience to the European market. The pricing structure for Germany, Netherlands, Switzerland, and Norway has been unveiled, with the Lucid Air Pure AWD and Air Touring variants priced as follows:

  • Lucid Air Pure AWD: €109,000 (Germany), €115,000 (Netherlands), CHF 125,000 (Switzerland), and NOK 1,140,000 (Norway)
  • Lucid Air Touring: €129,000 (Germany), €134,000 (Netherlands), CHF 145,000 (Switzerland), and NOK 1,300,000 (Norway)

Key Points

These new models are equipped with Lucid’s Long Range Battery Pack, a compact 92kWh battery pack, offering significant rear seat legroom and an estimated combined WLTP range of up to 725 kilometers. Both models have a charging capacity up to 250kW and are available with Lucid’s optional DreamDrive Pro Advanced Driver Assistance System.

Lucid Air Pure AWD, the elemental Air model, is expected to commence deliveries in Q4 2023 across the listed European countries. It delivers 480 horsepower and sets a new standard for EV efficiency and interior space. A rear-wheel-drive variant of the Air Pure will follow in 2024.

The Lucid Air Touring, expected to start deliveries in Q3 2023, boasts 620 horsepower and can accelerate from 0-100 km/h in 3.2 seconds. It offers an estimated combined range of up to 725 kilometers with superior rear-seat comfort.

In addition to the two models, Lucid is introducing a darker personality design theme, Stealth Appearance, available for European customers. The Stealth Appearance dramatically transforms the vehicle’s exterior, adding a dark, polished finish.

Bottom Line

The expansion of the Lucid Air family into the European market is a significant milestone for Lucid Group, bringing a new level of luxury, performance, and efficiency to the continent’s growing electric vehicle market. With Lucid’s commitment to sustainable materials and practices, these models also represent a step forward in environmentally conscious vehicle design. As Lucid continues to revolutionize the luxury EV market, consumers and investors alike should keep a keen eye on this pioneering brand.


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