Sign up for our popular daily email to catch all the latest EV news!
Mercedes-Benz recently celebrated the launch of the all-new electric G-Class with a vibrant event in Los Angeles, marking a significant milestone in the evolution of this iconic vehicle. Held at Franklin Canyon Park, the event attracted luminaries from various industries, including music, fashion, and film, underlining the G-Class’s broad appeal and cultural significance. With a simultaneous unveiling in Beijing, the all-electric G-Class showcased its global reach and commitment to sustainable luxury.
Key Highlights
- Star-Studded Attendance: The event featured celebrities like Tracee Ellis Ross, Selma Blair, and Ciara, emphasizing the model’s allure in high-profile circles.
- Exceptional Performance Features: The G 580 with EQ Technology boasts advanced capabilities such as G-TURN1, allowing the vehicle to rotate on the spot, and G-STEERING, enhancing maneuverability off-road.
- Unique Design Elements: The electric model introduces design tweaks such as a raised hood and flared rear wheel arches, setting it apart visually from its predecessors.
- Global Launch: Reflecting its worldwide appeal, the electric G-Class was revealed not only in Los Angeles but also in Beijing, highlighting Mercedes-Benz’s global market strategy.
“Los Angeles is a place famous for its legends, which is why we chose to reveal our new electric G-Class right here in Beverly Hills. For over four decades, the G-Class has shown its ability to go almost anywhere on the planet, and tonight the tables were turned. We’re very grateful that so many of our beloved G-family like Kendall Jenner, Bradley Cooper, and Travis Scott joined us to celebrate the relaunch of our icon tonight. And if that wasn’t enough, the electric G was simultaneously revealed on the other side of the world in Beijing,” said Bettina Fetzer, Vice President Communications & Marketing Mercedes Benz AG.
“The G-Class is a true legend, and we are thrilled to celebrate the highly anticipated debut of the all-electric model in Los Angeles. The G feels just as much at home here as it does in the great outdoors. Our new electric G-Class can do everything the G we know can do – and then some. It can wade deeper, and – with the show-stopping G-TURN – continues to amaze. With these new capabilities and unique characteristics, the electric G-Class marks an important chapter for Mercedes-Benz as leaders in electric drive,” Michael Schiebe, CEO Mercedes-AMG and Head of Mercedes-Benz G-Class & Mercedes-Maybach Business Units, explained.
About Mercedes-Benz USA:
Mercedes-Benz USA, headquartered in Atlanta, manages the distribution, marketing, and customer service for all Mercedes-Benz products in the United States. Known for offering a diverse lineup in the luxury segment, Mercedes-Benz continues to lead with innovations in electric vehicle technology and design. More information can be found on their official websites.
This electrifying event not only showcased the all-new G-Class’s cutting-edge technology and design but also reinforced Mercedes-Benz’s position at the forefront of the electric vehicle revolution.
Sign up for our popular daily email to catch all the latest EV news!
