What’s Happening: Mercedes-Maybach has revealed its first all-electric series model, the EQS 680 SUV, which combines the technology of the EQS SUV from Mercedes-EQ with the exclusivity of Maybach. The new luxury SUV offers a sophisticated exterior design, an elegant interior, and a range of innovative features.
Why It Matters: As the first all-electric SUV from Mercedes-Maybach, the EQS 680 represents a significant step in the brand’s efforts to merge luxury, digital innovation, and sustainability. The launch of this high-end electric vehicle demonstrates Mercedes-Maybach’s commitment to meeting the changing demands of luxury car buyers who are increasingly interested in sustainable options.
Key Points:
- The EQS 680 SUV features a striking exterior design with an upright Mercedes star on the hood and a black panel front carrying the Maybach radiator grille into the age of electromobility.
- The spacious interior offers a holistic comfort experience with exquisite materials, perfect craftsmanship, and exclusive details. The vehicle comes with standard MBUX Hyperscreen and Mercedes-Maybach-specific start-up animations on all three displays.
- The rear of the vehicle provides an exclusive lounge with a holistic comfort experience for all the senses, featuring adjustable light settings, thermal cup holders, and additional charging ports.
- The vehicle is the first from Mercedes-Benz to be fitted with vegetable-tanned leather, using coffee bean shells as tanning agents and a closed-circuit water system for reduced environmental impact.
Bottom Line: The Mercedes-Maybach EQS 680 SUV sets a new benchmark in the all-electric luxury SUV segment, combining the best technologies from Mercedes-Benz with the extra comfort and individual details that are only available from Mercedes-Maybach. With its focus on luxury, digital innovation, and sustainability, the EQS 680 SUV represents the future of the luxury automotive market.
