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MINI has unveiled its latest media system featuring the automotive industry’s first circular in-car OLED display, seamlessly integrating Parkopedia’s EV charging data. This innovation aims to transform the typically challenging charging process into a user-friendly and enjoyable experience. By providing real-time access to charging data, the new system caters to drivers across the USA, Europe, and Asia, addressing a significant pain point for EV owners.
Key Highlights
- Circular OLED Display: The 240mm high-resolution screen combines cutting-edge digital technology with MINI’s iconic design, offering clarity and usability.
- Streamlined Functionality: Drivers can easily find, navigate to, and pay for charging sessions from within the vehicle, simplifying the EV ownership experience.
- Personalized Experiences: MINI Experience Modes allow drivers to customize the display and vehicle ambiance to their preferences.
- Global Availability: The new technology supports markets across the USA, Europe, and Asia, emphasizing widespread functionality.
The OLED display takes center stage in MINI’s new minimalist interior design, providing access to key vehicle information such as navigation, media, and climate controls. Enhanced by touch and voice commands, the system ensures ease of use while maintaining a sleek, distraction-free layout.
Transforming EV Charging Experiences
EV charging remains a significant concern for many drivers, with 90% expressing anxiety and 44% having run out of charge, according to Parkopedia’s Global Driver Survey. MINI’s circular OLED display seeks to alleviate these concerns by offering superior visuals and integrating Parkopedia’s connected services, such as parking, charging, and seamless in-car payments.
This innovative feature aligns with growing demand, as 56% of global drivers and 74% of current EV drivers value built-in charging solutions. Simplifying these processes encourages EV adoption and enhances customer loyalty to the MINI brand.
Julian Kisch, Corporate and Governmental Affairs Spokesperson for MINI, highlighted the alignment of this feature with MINI’s values: “The circular OLED media system provides a uniquely fun experience while simplifying the charging process for MINI drivers.”
A Leap Forward for In-Car Technology
Parkopedia’s Vice President of Sales Europe, Markus Dohl, emphasized the value of the collaboration: “MINI’s new media system, with Parkopedia’s extensive charging data, addresses a major concern for EV drivers, alleviating charging anxiety and enhancing the overall driving experience.”
With features like 3D navigation, augmented reality displays, and in-car payment options, MINI demonstrates a commitment to delivering a sophisticated and stress-free EV experience. This partnership underscores the automaker’s innovative approach to mobility solutions while retaining the iconic charm of the MINI brand.
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