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NIO has officially launched its first NIO House in the Middle East and North Africa (MENA) region, marking a significant milestone for the electric vehicle company. Located on Al Maryah Island in Abu Dhabi, the new NIO House is designed to blend innovative design with the unique culture of Abu Dhabi, offering a premium experience to its visitors. The inauguration was attended by William Li, NIO’s Founder, Lihong Qin, Co-Founder, and H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman of CYVN Holdings.
Key Highlights
- Location: Situated in The Galleria Al Maryah Island, the financial and lifestyle hub of Abu Dhabi.
- Size: Spanning 970 square meters, offering an expansive and sophisticated environment.
- Design Partnership: Collaborated with KOKAISTUDIOS to incorporate the local desert and Gulf elements in design.
- Community-Centric Features: Includes lounges, café, meeting spaces, event venues, and displays of NIO’s electric vehicles.
- Exclusive Offerings: NIO Café features two exclusive regional drinks: the Golden Saffron Latte and Saffron Rose Refresher.
- New Vehicle Launches: NIO’s EL8 is now available in the UAE, with EC6 and ET5 deliveries starting in early 2025.
- Upcoming Power Swap Station: The first Power Swap Station in MENA is expected to begin operation by end of 2025.
NIO House Abu Dhabi, positioned on Al Maryah Island within The Galleria, aims to create an immersive experience for locals and visitors alike, reflecting the spirit of Abu Dhabi. The facility showcases NIO’s dedication to innovation, bringing a blend of its sophisticated electric vehicle technology with the cultural vibrancy of Abu Dhabi. Designed by KOKAISTUDIOS, a firm known for its cultural integration in design, the space utilizes materials and colors inspired by the desert and the Gulf, delivering a fresh and localized experience.
The NIO House offers a variety of amenities for community engagement, such as lounges, event and meeting spaces, and a display area for NIO’s advanced electric vehicles. The NIO Café, inspired by regional flavors, introduces unique offerings like the Golden Saffron Latte and Saffron Rose Refresher, curated specifically for the Abu Dhabi market. This thoughtful integration of local influences exemplifies NIO’s strategy to resonate with the communities it serves.
William Li, Founder, Chairman, and CEO of NIO, expressed the importance of this opening: “NIO House Abu Dhabi is a landmark addition to our global network, and the first of its kind in the MENA region. As we celebrate NIO’s 10th anniversary, this new chapter in our growth reflects our commitment to the region, as well as our mission to shape a sustainable and brighter future together with our community.” Li also highlighted Abu Dhabi’s commitment to sustainability and its role as a hub for future-focused industries, aligning well with NIO’s ambitions in the region.
During the opening, NIO announced that the EL8 (known as ES8 in China) had officially launched in the UAE, and the deliveries of EC6 and ET5 are scheduled for the first quarter of 2025. Moreover, NIO has revealed its plans to introduce the first Power Swap Station in the MENA region by the end of 2025, further expanding its infrastructure and commitment to the local market.
About NIO
Founded in 2014, NIO is a global leader in the smart electric vehicle sector, committed to a sustainable and bright future through high-performance electric vehicles and an exceptional user experience. NIO is the first car company listed on the NYSE, HKEX, and SGX, and has expanded its presence globally. NIO currently operates two brands, NIO and ONVO, and is known for its strong R&D capabilities, holding over 9,200 patents as of September 2024.
NIO operates R&D and manufacturing facilities across major cities globally, including Shanghai, Beijing, Berlin, Oxford, San Jose, and Abu Dhabi. The company has established sales and service networks in China, Europe, and the UAE, leading the premium battery electric vehicle (BEV) segment.
As of October 31, 2024, NIO Inc. had delivered 619,851 vehicles, establishing itself as a key player in the premium electric vehicle market.
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