What’s Happening: Polestar, the electric performance car brand, has opened a new design studio in Gothenburg, Sweden, located in a forest next to the company’s global headquarters. The facility, which was originally a former Volvo plant completed in 1984, has been fully upgraded to provide a specialist home for up to 120 design team members, who will work on the brand’s new design language.
Why It Matters: The new design studio in Gothenburg represents Polestar’s commitment to developing its unique Scandinavian design aesthetic. The state-of-the-art facility will house a range of specialist design tools, including a showroom area, clay working station, material, and color lab, auditorium, digital studio spaces, VR rooms, and meeting spaces. This move will help the company to produce better designs more efficiently.
Key Points:
- The new design studio in Gothenburg is located in a forest adjacent to the company’s global headquarters and provides a specialist home for up to 120 design team members.
- The building was originally a former Volvo plant completed in 1984, and has been fully upgraded to maintain its unique architectural character.
- The new facility includes a range of specialist design tools, including a showroom area, clay working station, material and colour lab, auditorium, digital studio spaces, VR rooms, and meeting spaces.
- Polestar’s new design language will be developed in the facility, building on the design concepts introduced by the Polestar Precept and electric roadster concept cars.
- The Polestar 3 SUV, which launched in October 2022, will be the first production car to incorporate the brand’s new design language.
Bottom Line: Polestar’s new design studio in Gothenburg is an important step in the brand’s commitment to developing its unique Scandinavian design aesthetic. The facility will provide a state-of-the-art home for the company’s design team, and will help to produce better designs more efficiently. With the launch of the Polestar 3 SUV in mid-2023, customers can expect to see the brand’s new design language in action.
