Zeekr, the premium electric mobility brand under Geely Holding Group, has partnered with Mapbox to integrate cutting-edge mapping and navigation technology into its Software-Defined Vehicles (SDVs). This collaboration promises an adaptable, customer-focused driving experience with real-time navigation that evolves through continuous software updates. The partnership underscores Zeekr’s commitment to innovation, co-creation, and delivering a seamless in-car experience for global markets.
Key Highlights
- Integration of Mapbox Technology: Zeekr’s SDVs will feature Mapbox’s real-time, cloud-based navigation system, enhancing adaptability and customer-centric design.
- Advanced Navigation Features:
- Dynamic Routing: Real-time traffic updates, re-routing options, and optimized EV travel with Electric Vehicle Routing and Cruise Mode.
- Charging Convenience: Charging Filters help locate stations based on driver preferences and ensure a minimum State of Charge (SoC) upon arrival.
- Enhanced Mapping: Flexible 2D, 3D, and satellite views, combined with Dynamic Rest Area Recommendations, simplify trip planning.
- Customer Co-Creation: A User Feedback system enables drivers to contribute directly to navigation improvements through screen recordings and audio inputs.
- Global Showcase: Both companies will present the collaboration at CES 2025 in Las Vegas, highlighting advanced navigation features and the Human-Machine Interface (HMI).
“Our partnership with Mapbox brings a new level of adaptability and user-centric design to Zeekr’s SDV platform,” said Giovanni Lanfranchi, CEO of Zeekr Technology Europe. “This collaboration is key to our mission of customer co-creation, creating vehicles that evolve over time.”
Peter Sirota, CEO of Mapbox, added, “Together, we’re setting a new standard for innovation, creating a driving experience that’s more responsive, customizable, and future-ready.”
Enhanced Driving Experience
The collaboration exemplifies Zeekr’s vision of sustainable and intelligent mobility, with SDVs that remain “always fresh” through seamless software updates. Mapbox’s platform simplifies complex travel demands, ensuring smooth, efficient journeys for EV drivers.
Visitors at CES 2025 can explore the Zeekr SDV platform and Mapbox’s cloud-first navigation solutions at the LVCC West Hall booth 5640.
Zeekr continues to redefine premium electric mobility by integrating state-of-the-art technologies and innovative designs, aiming to deliver unmatched customer satisfaction globally.
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